User Experience

How Progressive Delivery of Software is Boosting Online Sales
May 17, 2022 at 12:31 pm

As more people head online instead of into a store, forward-thinking retail software strategies no longer belong on a wish list, but on a to-do list. A critical piece of that strategy has emerged with progressive delivery of software — i.e., the ability to gradually roll out new features online or even in-store. Progressive delivery…

Cookie-Less Alternatives Boost Retargeting Revenue: A Case Study
May 11, 2022 at 12:42 pm

The last two years have marked a sharp turning point for the e-commerce industry, with sales rising by 14.2 percent in 2021. Yet, online brands continue to face pressure to serve consumers relevant product recommendations and seamless experiences while retaining customer loyalty amid the demise of third-party cookies. Due to global data privacy regulations like…

A Transparent Product Experience is Essential for a Positive CX
April 20, 2022 at 11:47 am

It’s no secret that the pandemic changed the way many of us shop. In a more remote world, brands and retailers’ digital efforts have expanded by leaps and bounds in a short time due to necessity. Unfortunately, one of the side effects of this rapid expansion has been a misalignment of information across the countless…

7 Priorities Brands Must Consider for Effective DX
April 19, 2022 at 10:46 am

This will be the year that brands hone in on improving the digital experience (DX) for consumers. With 71 percent of consumers expecting companies to deliver personalized experiences and online shopping revenue projected to reach more than $800 billion in 2022, brands need to make DX a priority in order to stand out in a…

What Retailers Need to Understand About the Online Apparel Shopper
April 14, 2022 at 8:15 pm

Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. With consumers returning to in-person workplaces, schools and social activities, the need for new clothes has been met with changes to the retail landscape and, inevitably, the role of digital vs. in-store shopping. A new report from…

Themes to Emerge From Shoptalk 2022
March 31, 2022 at 9:33 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges report live from the Women in Retail Pavilion at Shoptalk 2022, which was held this week in Las Vegas. They share their experiences at the industry trade show, including a few of the main themes that emerged during the event, including…

Retailers: It’s Already Time to Start Preparing Your Apps for Next Holiday Season
March 15, 2022 at 3:40 pm

Now that the new year is well underway, the next holiday season seems like it’s lightyears away. However, if you want to create captivating and efficient online shopping experiences for your customers, the time to start putting those plans in place is now — don’t wait until you’re scrambling at the last minute to prepare.…

3 Ways Retailers Can Reshape Their Digital Experience
March 14, 2022 at 12:03 pm

Retailers and e-commerce players struggled with everything 2021 had to offer, from supply chain issues, delayed inventory, empty shelves, and a scarcity of talent. Based on close work alongside e-commerce and retailers and market observations, here’s how to approach 2022 with smart and tried strategies, with the focus on digital experiences and customer journeys. Large…

The Next-Gen Tech Driving Today’s Digital Customer Experience
March 1, 2022 at 12:14 pm

In a world of struggling supply chains and pandemic fatigue, providing an unparalleled digital customer experience (CX) is more important than ever. Improving CX became a top five initiative for 54 percent of marketing organizations during the pandemic, particularly in the retail sector, with CX budgets increasing by 10 percent on average since the early…

What is Customer Identity and Why Should Online Retailers Care?
February 21, 2022 at 2:33 pm

As a quintessential component of e-commerce, retailers must prioritize a convenient and enjoyable digital experience for their customers. Just as an attractive window display and a clean, stocked store is important for brick-and-mortar retailers, it's equally important to provide a streamlined, enjoyable and secure experience online. This first impression for online retailers begins at login.…