Systems Integration

Retail IT is at a crossroads. As the industry becomes more data-driven, retailers must support a growing number of critical applications, including point-of-sale (POS) systems, real-time inventory tracking, artificial intelligence-powered video analytics, omnichannel experiences, and more. And they must do so all while maintaining speed, security and uptime. Traditional IT infrastructure, often built on siloed,…

Retailers today face a perfect storm: economic uncertainty, evolving tariffs, and fast-shifting customer expectations. In response, artificial intelligence investment is accelerating. However, despite the momentum, research shows only 28 percent of executives feel they're using AI effectively, while in retail, one-third of companies have yet to start meaningful AI adoption. This isn't just a technology…

Artificial intelligence has transformed retail by allowing retailers to make the most of predictive analytics and automation. Generative AI, in particular, helps retailers develop personalized content and automated customer engagement. And now, agentic AI is poised to upend e-commerce via automated merchandising, competitive analysis, and even shopping assistants. But is all this technology evolution simply…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mitesh Lakhani, senior director of solutions consulting at Adverity, the integrated data platform for the modern marketer. Listen in as Lakhani details his career background and Adverity's offerings (1:00), the evolution of marketing data management in retail (2:50), and the biggest data management…

The most successful retail brands in the world — Amazon.com, Target, Walmart, among others — have fully embraced digital transformation to deliver better shopping experiences and increase customer satisfaction and loyalty. The fast moving, highly competitive and lucrative retail industry only continues to grow. Adobe recently reported that consumers spent $331.6 billion online from Jan. 1 to…

Integrating online and offline channels into a unified commerce strategy is no longer just an option, it’s a necessity. As consumer expectations evolve, it’s increasingly clear that this approach significantly enhances customer experience, increases sales, and streamlines operations for enterprise B2B e-commerce companies. Taking a step back: What exactly is unified commerce? We’ve all heard…

Regardless of where people shop or how they buy, they want a seamless customer experience, start to finish. They want to feel that their customer journey, from advertisements and shopping to purchase and delivery, is being delivered by a single entity, no matter how many systems are involved behind the scenes. What they want is…

Online retail and e-commerce providers are struggling to meet shopper expectations amidst ongoing inflation, higher costs and lingering supply chain woes. A new independent survey that queried nearly 2,000 global shoppers found that 88 percent of U.S. and 79 percent of U.K. shoppers said that online retailers delivered poor experiences at least once in the…

In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey.

Large retailers are under constant pressure to keep up with new and ever-changing customer demands. At the same time, they’re also grappling with sometimes volatile global supply chains and massive amounts of data — everything from sales and inventory data to pricing and customer insights. It’s a significant undertaking. As more organizations continue their digital…