Systems Integration

As we move further into 2020, the line between how retailers define luxury, especially as it pertains to consumer taste and expectation, has become an increasingly communal process. In order to achieve success, brand representatives and buyers have gravitated towards listening to their customers, engaging with them via social media, and including their feedback throughout…

As the grocery market becomes more digital and customer expectations rise, grocers like Northgate Market need to implement new technology to stay competitive. In this interview conducted at the 2020 National Retail Federation Big Show in New York City this week, Total Retail's Joe Keenan speaks with Harrison Lewis, chief information and privacy officer at Northgate Market,…

When asked what are the top challenges when implementing a new technology into their business, 70 percent of retailers said integrating it with existing technology. That's just one of the key takeaways from Total Retail’s 2019 Retail Technology Report, which was produced in conjunction with Arm Treasure Data, an enterprise customer data platform. In this year's second…

Until a few years ago, fine-jewelry maker Miansai sold most of its accessories wholesale to high-end retail department stores. As with many other brands and retailers, Miansai witnessed firsthand the decline of brick-and-mortar stores, and how they can’t compete with the convenience and variety of online shopping. To survive this brave new world, Miansai had…

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailers’ businesses in 2019.

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000s when three adventurous chief marketing officers invested in fundamental tools made for superior management of their campaigns and audiences. These integrated systems induced order, unlocked targeted campaigns, and personalized messages for improved results. In recent years the marketing industry has come a great…

With the expansion of digital access and retail choice, consumers are continuing to adjust their purchasing behaviors — and retailers are under mounting pressure to not only accommodate this shift, but alter some of the fundamental ways they do business. “While most retailers understand that it's important to establish a digital commerce presence, the time…

Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of the fashion world when it comes to adapting to a digital future. The luxury sector’s hesitancy in embracing e-commerce is understandable. It's an area of retail that has relied on a sense of exclusivity, as…