Systems Integration

How IT and Marketing Departments Can Work it Out … Even in the Cloud
August 20, 2018 at 10:31 am

Change is hard and, for many, not well received. When change happens fast, people tend to reject it and hold onto the control they're familiar with, often creating new unexpected conflicts. Marketing teams and IT departments are now blended in the wake of the migration of web content from “infrastructure” to “marketing asset,” and the…

Stop Building an Omnichannel House of Cards
April 3, 2018 at 10:21 pm

Since 2014, retail e-commerce sales have increased by over 70 percent, amounting to over 10 percent of the share of total retail sales this year. In fact, when e-commerce first began to gain traction, most people believed this was unequivocally the future of retail. However, we’re beginning to realize that the future for retail is…

Marketing Stack From Hell
April 3, 2018 at 9:49 pm

Steve Jobs thrived at balancing the complexity that drives powerful computational systems with the simplicity required for utility. “Simple can be harder than complex,” Jobs said. “You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move…

Better Customer Understanding Leads Brands to Seek Better Insights
February 20, 2018 at 12:02 pm

Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…

How Retailers Can Survive and Thrive in the Age of Amazon
January 12, 2018 at 9:10 am

Retail has become one of the most difficult industries in which to survive. Behemoths such as Amazon.com increasingly sweep weaker competitors off the map. So, how can retailers compete in the age of Amazon? Unfortunately, there's no “silver bullet” technology that can help here. The key is being able to adapt quickly and experiment with…