Systems Integration

For all their virtues, a common complaint about customer data platforms (CDPs) and CRM systems is the prolonged training times that these technologies require in order to realize their benefits. The most valuable capabilities on these platforms are in many cases only accessible to those technicians that have acquired hard-won skills and mastered their complexities.…

Total experience (TX) bridges customer, employee, and user experience disciplines into one transformational retail experience that unifies every customer touchpoint, aligns a retail brand across every channel and platform, harmonizes business functions, and establishes complete trust within the customer journey. TX is focused on creating stronger, more holistic experiences for those who engage with your…

Brands know that creating an optimal commerce experience is critical for generating revenue, building customer loyalty, and staying competitive against the experiences provided by leading retailers. However, customer experience (CX) quality has declined in 2022, reversing the progress made in 2021, according to Forrester’s latest U.S. Customer Experience Index™. And while marketers often look to…

Emma, one of the world's largest direct-to-consumer mattress brands, is expanding at a blistering pace. However, its legacy commerce platform was incapable of keeping up. As the company prepares for continued growth and expansion into new markets, it looks to commercetools as its new, best-of-breed commerce platform. Since the company's launch in Frankfurt, Germany in…

This video features a panel discussing retail tech stack build vs buy decisions from Total Retail Tech 2022 in Nashville. Speakers include Dara Meath, Divisional Chief Information Officer, Digital/E-Commerce, Conair; Rebecca Wooters, Chief Digital Officer, Signet Jewelers; Mike Frazzini, Technology Chief of Staff, FTD; and moderator Laura Wheeler, Managing Director, Ankura. A common dilemma for retail organizations is…

Like everybody else, I’ve shopped online significantly more often the last couple of years, sometimes out of necessity, sometimes for convenience and, sure, sometimes out of sheer boredom. In fact, over the past 18 months or so, I’ve bought myself three wristwatches online that, truth be told, I didn’t exactly need. Although the popular watch…

Amazon Prime Day is globally recognized as one of if not the most successful e-commerce events in the world. This year’s Prime Day was Amazon.com's most successful event to date, with Prime members in more than 20 countries purchasing upwards of 300 million products in the mere span of 48 hours. With same- and next-day…

In 2022, the blueprint to retail success is evolving before our eyes. The ripple effects of a two-year global pandemic coupled with rapid accelerations in digital transformation have shifted the paradigm for consumer expectations. Now more than ever, customers desire seamless and personalized experiences at every touchpoint of their buyer’s journey. Whether it’s in-store, on…

The retail industry isn't immune to the side effects brought on by the Great Resignation. According to recent data from the U.S. Bureau of Labor Statistics, there were a total of 155,000 job openings in retail as of March 2022. While big-box retailers such as Walmart and Target can incentivize retail associates to fulfill job openings…

For most brands, winning endorsement from Kim Kardashian, with her 290 million Instagram followers, is the stuff dreams are made of. For oral cosmetics brand Snow, the Kardashian seal of approval is one in a long line of celebrity recommendations, including from film stars such as Chris Pratt, TV legends such as Ellen DeGeneres, and…