Store Associates

5 Reasons Why Every Retail Associate Needs a Mobile Device
January 5, 2021 at 9:08 am

Prior to the rise of the COVID-19 pandemic, retailers were investing in stores by rightsizing their real estate footprints and reshaping the store experience around customer engagement. Now retailers are challenged with maintaining the same level of engagement, while also providing a contactless, safe experience and managing social distancing. Putting a mobile device into theโ€ฆ

How AT&T is Safely Launching the iPhone 12 Via Retail, Delivery and Online
November 18, 2020 at 8:16 pm

Launching new in-demand products across a national retail chain during a global pandemic isn't an easy task. In this video, Editor-in-Chief Joe Keenan talks with Lane Mansell, vice president and general manager, Rocky Mountain region at AT&T Mobility, about how the company's retail arm is bracing for one of its largest product releases, the launch of theโ€ฆ

Plan for the Unexpected: A Strategy for Retailers Entering the Holiday Shopping Season
November 16, 2020 at 11:56 am

Holiday shopping in the COVID era will be unlike anything modern retailers and consumers have experienced. With deals beginning in October and extending through December, U.S. retailers are downplaying the importance of Black Friday. Instead, they're focusing on making every day of the 2020 holiday season count. When it comes to the impact of COVID-19,โ€ฆ

The Future of Brick-and-Mortar Retail: Contactless, But Experience-Full, Part 2
October 29, 2020 at 10:13 am

Retail has undergone seismic shifts since the outbreak of COVID-19, when we radically changed the way we behave outside our homes โ€” and whether we ever even leave our homes at all. Brick-and mortar retailers have had to radically restructure their operations, from click-and-collect options to refocusing on online shopping. As states gradually open backโ€ฆ

For Food Retailers, Maintaining Employee Morale is Key to Weathering a Crisis
October 8, 2020 at 6:10 pm

Many retail categories saw an uptick in online sales over the past couple of months. By mid-April, U.S. retailersโ€™ year-over-year revenue growth was at 68 percent. Buy online, pick up in-store (BOPIS) orders also experienced quite the surge. In fact, Walmart Grocery quickly became the No. 1 most downloaded shopping app in early April. However,โ€ฆ

How Design Within Reach Brings the In-Store Experience Online
September 30, 2020 at 2:48 pm

COVID-19 has proven to be both a unique challenge and an unprecedented opportunity for furniture retailers. Prior to the pandemic, consumers were already starting to feel more comfortable purchasing furniture online. In fact, spending in the category saw an increase of nearly 20 percent annually. This shift has accelerated even more rapidly in recent months asโ€ฆ

The Untapped Opportunity That COVID-19 Created for Store Associates
September 14, 2020 at 12:12 pm

The retail landscape looks completely different today compared to the beginning of 2020. COVID-19 has caused stores to shut down and employees to be furloughed. Retailers were already challenged before the pandemic began, and now many consumers are wary of returning to stores. Furthermore, social distancing regulations limit the number of people allowed in aโ€ฆ

Selling From Home: Rethinking Sales Associatesโ€™ Roles in Light of COVID-19
September 2, 2020 at 12:14 pm

Itโ€™s no secret that COVID-19 has caused retailers to rethink and shift their now tighter marketing budgets. Weary of investing in digital advertising and marketing that cannot be clearly measured, retailers are moving away from big branding initiatives that don't yield direct results in favor of performance techniques that directly translate to sales. Beyond marketingโ€ฆ