Social Media Marketing
Social ads are becoming the go-to source for consumers looking to shop, meaning there's newfound opportunity for marketing teams looking to get in front of potential customers. If marketing teams can leverage artificial intelligence (AI) to better collaborate with creative teams, they'll be able to create compelling ads that set their brand apart. The Newโฆ
Between increasing competition and decreasing attention spans, standing out as a retailer โ be it online or offline โ proves more and more challenging. Below are nine e-commerce and social media trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers: 1. Planning Contentโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the forecast for social media in 2020, with a specific focus on the trends that will have the biggest impact on retail businesses. Earlier this week, Total Retail published an article by Yuval Ben-Itzhak, CEO of AI-powered social media and digitalโฆ
Social media is already transforming retail, and the pace of that transformation is likely to accelerate in 2020. Retailers that embrace social media and are willing to take calculated risks are the ones most likely to benefit from this transformation. At Socialbakers we get to see what some of the most innovative social media marketersโฆ
Where are you doing your holiday shopping this year? With so many people connected in todayโs world, it shouldnโt be a shock when the answer to that question is โonline, of course!โ In fact, PwCโs 2019 Holiday Outlook report predicts that more than half of U.S. consumers will do a majority of their shopping onlineโฆ
Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a โyes.โ Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether youโre buying it for yourself or as a gift for someoneโฆ
Itโs safe to say that in todayโs consumer landscape, customers donโt only look at one form of marketing when making a purchasing decision. They amalgamate a number of factors such as advertising, word-of-mouth, sponsorships, brand, and social proof, the latter possibly the most important of the bunch. Social proofs such as reviews, social likes, โtrustedโฆ
Good brands have followers, strong brands have advocates. Those advocates are gained through a relationship built outside of the typical transaction. To get to this level of relationship, brands must create an experience their customers can only get by interacting with the brand. By understanding its customers and what brings them back, brands can expandโฆ
While retailers are doing plenty of creative things with organic (i.e., free) Instagram Stories already, on the paid side, Stories ads have officially taken off in a material way for the first time since their 2017 release. The Instagram business page about Stories ads states: โ โฆ of the 500 million accounts using Instagram Stories,โฆ
In an attempt to capitalize on the lucrative and competitive digital ad market, social platforms are positioning themselves as the answer for every marketerโs needs. In the early days of social media, advertisers flocked to Facebook and Twitter because of their huge numbers of daily active users and amount of time users spent on eachโฆ