Social Media Marketing

In this video, Editor-in-Chief Joe Keenan interviews Justin Silverman, co-founder of The Warming Store, an outdoor sporting goods retailer. Watch as Silverman discusses how the brand has been affected by the coronavirus pandemic, how operations and online sales have been impacted, and how Amazon.com's changing strategy during this time has helped increase sales at The…

COVID-19 has interrupted business as usual for nearly everyone. While social distancing is continuing to remain a necessity in most areas, it’s essential to continuously think about how to navigate a localized digital presence to remain top-of-mind for consumers. Consider how consumers are looking for local business information during this global pandemic — local search…

COVID-19 has forced all marketers to take stock of ad performance and relevance at a time when many Americans are finding themselves in precarious health and financial situations. While some brands, particularly those centered around travel and live events, have been forced to pause campaigns, most marketers continue to invest in social advertising. Here are…

What’s the next big trend on social media? For retailers, the answer has huge implications for marketing strategies, ad spend, brand awareness and growth. Based on our latest social media data, there are three big trends that every retailer should consider as they plan their strategies. They include the surging popularity of Instagram Stories, the…

Retailers of all sizes are feeling the impact of the coronavirus. With the situation changing daily, there's understandably a lot of uncertainty. However, digital marketers need to create a response plan for navigating the current landscape. By creating immediate, short- and long-term response plans, capturing loyalty, and updating ads across channels, retailers can achieve success…

In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.

With more than 3.2 billion social media users worldwide, it's faster and easier than ever to market to consumers. Furthermore, influencers are increasingly using their social media status as a way to start up a retail brand. Research has found that 49 percent of consumers depend on influencer recommendations before they make a purchase, and…

Although grocery shoppers haven’t fully embraced transacting online, digital still plays a major role in informing their purchase decisions. A study from Deloitte found that 80 percent of shoppers have used a digital device to browse or research grocery products. To align with consumers’ preferences for digital, marketers are converting their print mailers into digital…

As a lifestyle habit, consumers turn to their smartphones for everything from answering simple questions, researching products and making shopping decisions, to scrolling through social media feeds to stay connected. For this reason, brands have the opportunity to engage with consumers at timely moments via their most personal devices. User behavior has evolved as consumers…

The new decade is here, and likely so is your 2020 marketing strategy. Where do influencer partnerships fit into your plan? If you’re still a bit uncomfortable and don’t fully understand the tactic, let’s first step back and introduce the concept. Influencer marketing is the art of connecting brands and the powerful voices of digital…