In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the forecast for social media in 2020, with a specific focus on the trends that will have the biggest impact on retail businesses. Earlier this week, Total Retail published an article by Yuval Ben-Itzhak, CEO of AI-powered social media and digital marketing solution Socialbakers, titled, “Social Media in 2020: 4 Trends to Watch.” A few key trends identified in the article revolve around the growth of TikTok, with its popularity among younger consumers, as well as 2020 being the year social commerce breaks out. With acquisition of millennials and Gen Z are priority for many retailers, testing TikTok this year makes a lot of sense. As for social commerce going mainstream this year, more brands are posting shopping-related content to their social pages and the platforms themselves are adding tools to make e-commerce possible within their apps (e.g., Instagram Shopping).

For more social media predictions in 2020, click here to check out Yuval Ben-Itzhak’s article, “Social Media in 2020: 4 Trends to Watch.”