Social Media Marketing
To say this has been a tough year for small businesses is obviously a huge understatement. COVID-19 restrictions have had a profound impact on small business owners, forcing many of them to close their doors. Itโs been even tougher for small businesses like mine, often referred to as โmicro-businesses,โ or those owned and operated by a single individual.
James Gregson, digital creative director at LEGO Group, reminds marketers of the importance of social media fundamentals in a rapidly changing economic and social climate. Avenue Code: Tell us about your personal career path. How did you get to where you are today? James Gregson: As someone who wasn't academically oriented, my career path wasโฆ
Consumers have adopted new shopping habits during the pandemic, meaning this holiday season is bound to look different than years past. Brands that thrive will be the ones focused on reaching consumers with impactful and personalized cross-platform ads. As consumers spend more and more time immersed in their feeds, brands should prioritize channels where shoppersโฆ
This holiday season, itโs reasonable for brands and shoppers to feel lost, searching for a responsible and meaningful way to promote and use products amid a global pandemic and fraught political and social environment. Itโs easier now than ever for brands to make a misstep in their marketing and advertising efforts. While thereโs no one-size-fits-allโฆ
As the nation continues to endure COVID-19, consumers have shifted their buying behaviors. Consumers have gone digital as a result of the pandemic, and retailers must adapt accordingly. Data from a recently released report from SOCi found that while consumers switched to digital, so did multilocation businesses. Itโs important to take a more in-depth lookโฆ
Retailers hoping to reach millennial and Generation Z customers with organic, sponsored content (that resonates!) should look no further than TikTok. Despite being the new kid on the social media block, TikTok has become the fastest-growing platform in the world, with 800 million active users. The nature of the app and the popularity of itsโฆ
When the coronavirus required cities to introduce stay-at-home policies this spring, the initial impact on retail was immediate and, frankly, scary. โClosedโ signs popped up in store windows across the country, foot traffic came to a complete halt in some areas, and some brick-and-mortar shop owners werenโt sure they would make it. An April 8โฆ
Picture this: You're in the supermarket in your neighborhood queuing to pay and see some delicious and totally irresistible chocolates that you didn't even think about buying, but that now are something that has become essential. That is what in marketing is called "impulsive buying" and, for example in the case of supermarkets, it's theirโฆ
Online sales in the United States have surged in recent months. As such, todayโs acceleration of e-commerce amplifies the need for retailers to connect with consumers earlier in the shopping journey, fueling customer acquisition and fostering brand loyalty. This is especially important as we enter what consumers might consider the most meaningful holiday season ofโฆ
As shelter-in-place rules continue to change across the country, itโs an important time for brands to stay connected with consumers. Social media is a tool that makes this possible, and a spike in impression inventory across paid media campaigns underscores its success in doing so. In fact, according to internal reporting data from my company,โฆ