Social Media Marketing
April 25, 2019 at 12:44 pm
Online apparel is an extremely lucrative category. Experts predict that the worldwide e-commerce segment of fashion and apparel will grow from $408 billion in 2017 to more than $706 billion by 2022. As you might expect, with opportunity comes competition. According to one study, 26 percent of the top 1,000 e-commerce sites are dedicated apparel…
April 10, 2019 at 11:15 am
A question we hear frequently from clients is: “How do I become a digital Genius?” In our research, Genius brands represent the leaders in digital media, e-commerce, product innovation, and organizational structure. For the majority of brands and retailers, particularly those that fall into the “Average” or “Challenged” categories from a digital performance standpoint, the…
March 19, 2019 at 9:59 am
Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers (primarily celebrities at the time), hand over big money, and hope to see their needle move — a model akin…
March 7, 2019 at 1:55 pm
Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.
February 21, 2019 at 1:21 pm
Brands can successfully appeal to Gen Z shoppers by paying attention to their unique preferences and values.
February 12, 2019 at 1:42 pm
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
February 12, 2019 at 12:38 pm
If you’re not optimizing your online advertising for online-to-offline commerce, you’re missing the opportunity to maximize revenue.
February 12, 2019 at 10:34 am
Total Retail recently released its 50 Best Retail Tips of 2018 report, featuring valuable insights from our e-newsletter (Total Retail Report) and website over the course of last year. The 50 best tips were chosen by Total Retail's editorial team, and they cover nearly facet of running a successful retail business in 2019 and beyond. As…
January 25, 2019 at 8:59 am
In this episode of Retail Right Now, Joe Keenan shares three of his favorite industry trends that will impact online retailers in 2019. You can find these tips and more in Total Retail's article Forecasting 2019: 10 Trends in Retail and E-Commerce by Alessandro Armillotta, CEO of e-commerce technology startup NeWants.
January 21, 2019 at 9:02 am
In episode 179 of Total Retail Talks, Shelagh Stoneham, senior vice president of marketing, Chico's, reviews the women's apparel and accessories brand's #HowBoldAreYou social campaign, aimed at celebrating women's uniqueness and authenticity, and not just their ages. Stoneham offers insights into the customer feedback that Chico's has gotten from the campaign, as well as the…
