Social Commerce

3 Tips for Brands to Start Their Social Commerce Journey
July 7, 2021 at 4:23 pm

Social commerce has exploded in popularity over the last few years, thanks in part to a more sophisticated social media landscape and a rise in consumer demand for direct-to-consumer (D-to-C) products. As a result, social media now accounts for more than 80 percent of users' purchasing decisions. There has been a concerted effort as of…

Why Brands Need to Get Savvy About Social Shopping
June 15, 2021 at 4:28 pm

Before the days of smartphones and social media, teleshopping was in its heyday. Glamorous models would talk through product ranges in a casual yet polished way. Then, without having to leave the comfort of your living room, you could dial a number and the product could be yours. As technology has progressed and online shopping…

Twitch and TikTok: The Next Big Retail Media Platforms?
June 8, 2021 at 10:37 am

Since the rise of social media, more and more brands have found ways to leverage growing platforms to influence shoppers to buy their products. It’s no surprise that Amazon.com had the foresight to acquire Twitch back in 2014 for $1.1 billion, and it’s also why Walmart acquired 7.5 percent of TikTok this past year. And…

Best Practices That Will Position Your Brand for Social Commerce Success
May 20, 2021 at 6:02 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “4 Best Practices for Creating a Social Commerce Experience That Converts,” authored by Elise Stieferman, director of client strategy and development at Coegi. Online shopping received a serious bump in 2020, and…

4 Best Practices for Creating a Social Commerce Experience That Converts
May 17, 2021 at 4:49 pm

Online shopping received a serious bump in 2020. So did its offshoot, social commerce. In fact, among the strongest trends in the e-commerce industry, making purchases from social platforms seems to be the one to watch due to its projected year-over-year sales bump of 35 percent. It only makes sense that people would start using social…

How Social Commerce is Changing Retail
March 31, 2021 at 4:51 pm

Social media is our digital community, and it's fast becoming our shopping mall as well. Social commerce — using social platforms to sell products — has been rapidly growing, climbing to over $36 billion in U.S. sales this year, about 35 percent more than in 2020, according to a recent report by eMarketer. Social commerce…

How Privé Porter is Succeeding in the Luxury Resale Market
March 29, 2021 at 7:30 pm

In episode 291 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeffrey Berk, managing director at Privé Porter, a luxury goods resale e-commerce company, specializing in sourcing and delivering authentic Hermès handbags. Listen in as Berk discusses the luxury handbag resale market, Privé Porter's unique business model of reselling hard-to-find Hermès handbags, and his professional background…

How Retailers Can Make the Most of YouTube's Video Shopping Feature
March 25, 2021 at 7:11 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published in Total Retail Report titled, “YouTube's New Shopping Feature Proves That Video Selling is Here to Stay,” authored by Marcel Hollerbach, chief marketing officer of Productsup. The article discusses why it’s notable that YouTube is branching…

New Commerce Experiences Give an Edge to Women-Owned Businesses
March 24, 2021 at 4:52 pm

As we turn the page to an ever-important Women’s History Month, there's a heightened focus on better understanding why women-owned businesses continue to be hit harder by the pandemic. According to new data revealed in Facebook’s State of Small Business Report, women-owned small businesses are closing at a higher rate (28 percent) than those run…

YouTube's New Shopping Feature Proves That Video Selling is Here to Stay
March 17, 2021 at 11:43 am

In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, it’s no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,…