Social Commerce

Tips for Creating an Engaging Social Commerce Experience
July 12, 2022 at 5:32 pm

Having an engaging social presence has long been imperative to a business’ visibility and success, and the same can now be said for commerce. There’s never been a better time to start selling through social. With social commerce predicted to grow to $1.2 trillion in the next three years, businesses need to be agile in…

The Future of Retail: Trends for 2022 and Beyond
June 23, 2022 at 5:48 pm

Since the rise of Amazon.com, e-commerce shops have been steadily taking market share from brick-and-mortar retailers. This trend exploded during the pandemic: In 2020 alone, e-commerce grew more than 3X in the U.S. and nearly 5X in the United Kingdom. But in 2022, e-commerce and in-store retail are converging, not competing. The reason? The emergence…

Reels vs. TikTok in the Fight for Video Commerce Market Share
June 13, 2022 at 2:26 pm

TikTok had a strong 2021. The platform grew to over 1 billion active users in September 2021, up from 271 million in December 2018. The introduction of TikTok Shopping was a statement of intent. Its first foray into the realm of social commerce, the feature was TikTok’s response to consumer cries for convenient shopping experiences. Consumer…

Instagram is Becoming the New Mall: 3 Ways to Start Conversational Commerce Marketing
June 8, 2022 at 10:11 am

Everyone knows Instagram as a social medium, but only a few realize it's now becoming a conversational medium as well. Recently launched features now enable brands to conduct business with customers through private conversations. Businesses can now directly carry out commerce through Instagram. This is a powerful capability poised to transform e-commerce as we know…

Pinterest to Buy Shopping Platform The Yes Amid E-Commerce Push
June 6, 2022 at 2:33 pm

Pinterest announced a deal last week to acquire shopping platform The Yes, as the social media company attempts to increase e-commerce activity on its platform. The Yes uses algorithmic techniques to develop a personalized feed for shoppers. Pinterest began testing a similar service called Your Shop in the U.S. earlier this year, with plans to roll it out…

3 E-Commerce and Social Media Trends to Watch Through the Rest of 2022
May 25, 2022 at 12:31 pm

E-commerce sales have been on the upswing as a share of total sales since before 2000, and in the last decade, social platforms have played an increasing role. Then 2020 happened, driving an unprecedented spike in online sales. This year so far, we’re seeing social media mature as a force that drives e-commerce, in addition…

Why Brands Should Embrace Social Commerce
May 19, 2022 at 7:02 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges discuss an article recently published by Total Retail titled, “Social Commerce is Having More Than a Moment,” authored by Stevie Morris, vice president of content and social marketing strategy at Razorfish. With more than $958 billion spent in 2021, it’s clear…

Not Using Twitter Shops? Here’s Why You’re Missing Out
May 18, 2022 at 5:38 pm

E-commerce accelerated through the pandemic, and consumers are increasingly expecting to purchase products on platforms they already use. The established digital commerce leaders, such as Google Shopping, Amazon.com, and Etsy, have seen substantial usage increases since the onset of the pandemic, which is emblematic of the broader digital storefront trend. Historically, retailers have had a…

Social Commerce is Having More Than a Moment
May 16, 2022 at 2:07 pm

Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce represents a very real, profitable tactic for brands. No wonder there’s hunger to invest. But at…

Social Commerce with Remote Checkout
April 8, 2022

Your storefront is now everywhere and anywhere your customers want to shop, on whatever device they want to shop on. Not only do you have to extend your storefront everywhere your customers are, you also have to create delightful experiences along each step of the shopping journey