Social Commerce

Why Brands Should Embrace Social Commerce
May 19, 2022 at 7:02 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges discuss an article recently published by Total Retail titled, “Social Commerce is Having More Than a Moment,” authored by Stevie Morris, vice president of content and social marketing strategy at Razorfish. With more than $958 billion spent in 2021, it’s clear…

Not Using Twitter Shops? Here’s Why You’re Missing Out
May 18, 2022 at 5:38 pm

E-commerce accelerated through the pandemic, and consumers are increasingly expecting to purchase products on platforms they already use. The established digital commerce leaders, such as Google Shopping, Amazon.com, and Etsy, have seen substantial usage increases since the onset of the pandemic, which is emblematic of the broader digital storefront trend. Historically, retailers have had a…

Social Commerce is Having More Than a Moment
May 16, 2022 at 2:07 pm

Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce represents a very real, profitable tactic for brands. No wonder there’s hunger to invest. But at…

Social Commerce with Remote Checkout
April 8, 2022

Your storefront is now everywhere and anywhere your customers want to shop, on whatever device they want to shop on. Not only do you have to extend your storefront everywhere your customers are, you also have to create delightful experiences along each step of the shopping journey

Total Retail: The Social Commerce Opportunity
April 8, 2022

Social commerce, or the ability to buy products directly from a social media platform such as Facebook, Instagram or Pinterest, is where more and more people are going to shop. As such, brands have an incredible opportunity to get in front of more current and potential customers than ever before by meeting them where they are--on social media

Women's Wear Daily: The Rise of Social Commerce
April 8, 2022

As consumers head online for many of their purchases, they are, increasingly, shopping on social media channels. This change in shopping behavior spotlights social commerce and its capabilities for retailers of all sizes. A consumer survey on social commerce presented by WWD and Bolt, a leading checkout and shopper network company

Part I: Forging the Future of Retail Through Strength
March 16, 2022 at 11:02 am

If 2020 was a year of unprecedented disruption and 2021 was the year that necessitated business agility in order to survive and thrive, then 2022 is most certainly the year of turning resilience into undeniable strength. This series is a peek behind the curtain of eight key initiatives that the January Digital consulting team is…

Authenticity, Social Commerce Spur D-to-C Brand ZOX's Growth
March 7, 2022 at 7:14 pm

In episode 339 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jason Kuipers, CEO and co-founder of ZOX, an inspirational wristband brand. Kuipers discusses his professional background, how he and his brothers founded ZOX following a family arts-and-crafts night, and the goal behind the uplifting, wearable product line. He shares why ZOX sells direct-to-consumer to…

AI in the DMs: Seizing the Social Commerce Opportunity With Conversational Messaging
March 7, 2022 at 11:56 am

The convenience of online shopping is indisputable — and it continues to give brick-and-mortar retail a run for its money. While 2021 saw a rise in brick-and-mortar retail as a result of lifted pandemic restrictions and vaccine availability, e-commerce sales still grew at nearly three times the rate of brick-and-mortar. But digital retail does not…

The State of Retail: How Traditional and Emerging D-to-C Can Build a More Meaningful Consumer Experience
March 3, 2022 at 2:51 pm

The retail landscape has reached a permanently hybridized state, with shopping flourishing both online and offline alongside stretched supply chains. Amidst this landscape, more traditional brands are working through a dramatic shift toward more e-commerce, while direct-to-consumer (D-to-C) natives consider expansion into retail distribution. Large, established CPG brands typically focused on selling in-store now face…