Social Commerce

Social Selling: Data for SMBs Amid the E-Commerce Explosion
February 28, 2022 at 3:12 pm

Over the last 20 years we’ve seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat, with new entrants such as TikTok and Pinterest taking the trend even further. Social media now goes way beyond communicating with friends and family. The impact and growth of…

Holiday Shopping Done. Now What?
February 16, 2022 at 3:57 pm

This past holiday season wrapped up with mixed reviews. While many retailers were bracing for stronger sales, the emergence of Omicron caused consumers to revert back to 2020 levels when it came to discomfort with entering brick-and-mortar stores. Supply chain issues moved up many consumers’ purchasing plans, elongating the holiday shopping season. While we wait…

How Petco is Generating Engagement, Sales With Livestream Shopping
February 10, 2022 at 3:47 pm

Petco is among a growing number of retailers and brands that have begun testing livestream selling as another digital channel to engage with customers and sell their product. In the case of Petco, the retailer has partnered with Facebook to host livestream events via the social platform. In an exclusive interview with Total Retail, Jay…

How Businesses Can Cultivate and Develop an E-Commerce Ecosystem by Understanding Customer Behavior
January 26, 2022 at 11:28 am

Brand consistency is fundamental to sustaining a successful and dynamic e-commerce ecosystem. However, its true meaning, in practice, is often forgotten. It means much more than the consistency of appearance across all channels, but the consistency of messaging, interaction and seamless interlinking from one customer touchpoint to the next. This consistency is essential in fostering…

The Social Commerce Opportunity
December 3, 2021

More and more people are purchasing products directly from social media platforms. In fact, Millennials and Generation Z made up 48 percent of all internet users who made a purchase on social media in 2019. But these target demographics are also likely to abandon their cart and/or the brand if their expectations for a smooth shopping experience aren’t met. This report shows how, when executed correctly, social commerce can deliver a higher level of convenience and meet customers’ expectations of a frictionless shopping experience every time. Download this free research report and learn how to expand your storefront to any digital surface.

4 Questions to Ask Yourself When Deciding Where to Sell Your Goods Online
November 30, 2021 at 12:24 pm

The days of having just one or two places to sell your products or services on the web have long passed. These days, you have myriad options for moving merchandise digitally. As you craft or refine your business plan for online selling, it's important to know which avenues are most strategic. This starts with understanding the pros…

Pinterest Launches Livestream Shopping, Pinterest TV
November 3, 2021 at 3:34 pm

Pinterest, the social app and website best known for "pinning" recipes, craft ideas and DIY tips, is the latest platform to offer its users livestream shopping. Pinterest TV is a series of live, original and shoppable episodes featuring product creators that streams on Pinterest. "Pinterest TV episodes are refreshed each weekday and will be recorded and available…

How TikTok Will Mature as the Next One-Stop Shop
October 20, 2021 at 3:22 pm

TikTok turned five years old last month, which might be a surprise to many who thought the social media platform only emerged last year. And while it certainly gained enormous popularity and global appeal during the pandemic, this little app has come a long way from its humble beginnings as a lip-syncing app, or for…

Tips and Trends in Fashion E-Commerce
October 19, 2021 at 8:46 pm

In a digital world with so many choices on where to exert your effort and budget, the question for direct-to-consumer (D-to-C) merchants is really where you should be spending your time and what channels — new or old — can deliver the desired results. Smaller brands cannot be everywhere all the time nor do they…

Why 'Live Selling' Will Lead the Social Selling Revolution
October 19, 2021 at 5:41 pm

Live selling, which some describe as “QVC on Steroids,” is rapidly emerging as one of the most innovative sales channels in the retail industry today. The technology builds on the proclivity of millennials and Gen Z audiences to live their lives through their smartphones, allowing prospective customers to view items they want on a livestream…