Social Commerce

Aligned with expanded omnichannel capabilities, brands looking to ramp up efforts to accommodate in-person and online shopping interest can look across a variety of avenues — including social media. A new method of selling, social commerce was the shiny branch of omnichannel that many expected to take off thanks to social media’s advantages of appealing to…

Amidst skyrocketing digital advertising costs and uncertain macroeconomic conditions, direct-to-consumer (DTC) brands that once relied primarily on social advertising to drive customer acquisition are now seeking new ways to reach consumers. Companies like cosmetics maker Jones Road Beauty are shifting ad spend from early DTC mainstays Facebook and Instagram to platforms like TikTok that drive…

There's a new top social platform in town, and it hasn't even been around for a decade. TikTok has taken the world by storm. In fact, the short-form video app overtook Google and Facebook as the most popular web domain in 2021, solidifying its acclaim with the masses. Brands and retailers unfamiliar with the app…

With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn't purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes. The Opportunity With Social Commerce Social inspires purchases in the moments that matter, and every part…

Consumers and retailers alike are prepping for the holiday season. And this holiday season, retailers need to stay nimble and adjust to shoppers’ evolving preferences, especially as concerns around inflation continue. Whether it's hunting more for deals, doing more of their shopping from the convenience of their phone, or focusing on gifts for themselves, consumers’…

I’m someone who after a night out with friends is likely to fall asleep with my makeup on. And I know I’m not alone. That’s why I wanted to create makeup that acted like skincare and would improve my skin over time. After working to develop samples (and testing them myself by having me and…

At the intersection of societal, digital, and commercial trends, live shopping is an immersive and interactive sales channel that brings a suite of possibilities as a new revenue stream.

Shoppers want personalized service from their favorite brands. Leverage live chat, the human touch, and social commerce to meet this lofty expectation.

The kids are already headed back to school, and the way parents shopped for them will be an indicator of holiday purchase patterns. This year, major macro retail trends at play are upending how consumers shop as they prioritize different factors in their consideration process. Let’s look at how holiday 2022 might mimic back-to-school shopping…

Global social media use has exploded during the pandemic, with platforms like TikTok (38 percent growth from 2019-2021, according to Statista) and Pinterest (32 percent growth) leading the way. People are using social media to engage with friends and family, as well as to learn about brands, products and services. In fact, social media is…