As consumers head online for many of their purchases, they are, increasingly, shopping on social media channels. This change in shopping behavior spotlights social commerce and its capabilities for retailers of all sizes. A consumer survey on social commerce presented by WWD and Bolt, a leading checkout and shopper network company
Almost half of all online consumers shop through social media, making social commerce one of the biggest growth opportunities for businesses. But despite the acceleration of retail digitalization, shopping online and on social media is full of pain points for the consumer—especially when it comes to the checkout. This report reveals real consumer shopping data, and how you can apply the findings to overcome the challenges of social commerce for your business. Read the report to learn:
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