Social Commerce

The Rise of Social Commerce
November 2, 2015 at 12:22 pm

In episode 10 of Total Retail Talks, Total Retail's Executive Editor Joe Keenan interviews Rob Garf, vice president of industry insights and strategy at Demandware, an enterprise, cloud-based commerce platform provider, on the impact Twitter's "Buy" button will have on retailers’ operations, as well as consumers’ growing acceptance of social commerce.

Facebook Testing In-App Shopping
October 13, 2015 at 1:58 pm

As Facebook angles to become the one and only place you spend your digital life, its effort to transform your news feed into a storefront is once again ramping up. The tech giant said Monday that it will be testing a few new ways to shop in its app. Facebook says that in coming weeks it will test a…

Pinterest Expands Buyable Pins to More Merchants
October 5, 2015 at 11:50 am

Pinterest is hoping to be a shopping destination this holiday season, and it’s adding more partners to make that clear to shoppers. The popular online image board says it's partnered with e-commerce software providers Bigcommerce, Magento and IBM Commerce to give thousands more merchants the ability to sell products on the platform through Pinterest's Buyable Pin…

YouTube is Now a Place Where You Can Shop
September 30, 2015 at 10:32 am

YouTube used to be for cat videos. How passive. Soon you'll be able to watch it and buy kitty litter. YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit. The ads can appear on…

Facebook Adds New Feature for Retail Shops
September 11, 2015 at 11:17 am

Facebook launched a host of changes to make business pages more effective when accessed on mobile devices, including a new Shop section. Other changes include new and more prominent call-to-action buttons. And this may be only the beginning of a new push to cater to businesses. Facebook explained it was adding new features to Pages to…

Gardener's Supply Co. Takes On Social Commerce
August 17, 2015 at 12:51 pm

Social commerce is all the rage these days. Within the last three months, Pinterest, Facebook and Instagram have rolled out "Buy" buttons, and Twitter announced it's extending its "Buy" button to 100,000 merchants. Retailers are finding that if done right (read: not overly pushy or "salesy"), selling products via social media is a viable option.…

The Pros and Cons of Pinterest’s Buyable Pins
July 23, 2015 at 2:46 pm

Last month, Pinterest debuted what might be a shopper’s ultimate dream: Buyable Pins. Gone are the days of clicking on the pin of something you’d like to buy and hoping it takes you to a website where you can purchase it. Soon, with the click of a pin, buyers will have immediate access to purchasing…

Facebook Takes Big Step Forward On Commerce, Builds Shops Into Pages
July 16, 2015 at 2:37 pm

Facebook wants to be more than a place to socialize, share, and discover content. It wants you to shop inside it as well. The company is building out shops within Facebook Pages, essentially mini e-commerce sites that give businesses a chance to set up second homes within its walls. The shops are still in the…