How Facebook is Remaking Retail

You don’t normally buy a sweater or a pair of sneakers on Facebook. But the giant social media company is becoming the biggest factor in retail nobody is thinking about. “You read the analyst reports and talk to CEOs, and a lot of the conversation is comparison to other retailers and to Amazon,” Tom Andrews of consultancy SY Partners tells me in the video above. “What we may be missing is the company taking a lot of our attention right now in an attention economy, which is Facebook.”