Sephora Enables Shoppable Snapchats

Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application. The beauty giant, which announced the news on Snapchat last week, invited followers to shop a slew of popular cosmetics featured in its latest story by taking a screenshot of desired items.