Social Commerce

Gardener's Supply Co. Takes On Social Commerce
August 17, 2015 at 12:51 pm

Social commerce is all the rage these days. Within the last three months, Pinterest, Facebook and Instagram have rolled out "Buy" buttons, and Twitter announced it's extending its "Buy" button to 100,000 merchants. Retailers are finding that if done right (read: not overly pushy or "salesy"), selling products via social media is a viable option.…

The Pros and Cons of Pinterest’s Buyable Pins
July 23, 2015 at 2:46 pm

Last month, Pinterest debuted what might be a shopper’s ultimate dream: Buyable Pins. Gone are the days of clicking on the pin of something you’d like to buy and hoping it takes you to a website where you can purchase it. Soon, with the click of a pin, buyers will have immediate access to purchasing…

Facebook Takes Big Step Forward On Commerce, Builds Shops Into Pages
July 16, 2015 at 2:37 pm

Facebook wants to be more than a place to socialize, share, and discover content. It wants you to shop inside it as well. The company is building out shops within Facebook Pages, essentially mini e-commerce sites that give businesses a chance to set up second homes within its walls. The shops are still in the…

Don't Buy Into 'Buy Buttons' Just Yet
July 8, 2015 at 3:01 pm

The hottest topic in e-commerce these days seems to be “buy buttons.” The energy though appears premature. Pinterest announced its buyable pins with a press conference and sentimental Hallmark-like videos, though the buyable pins are actually hard to find. Facebook, the king of all social networks, announced a buy button more than a year ago,…

Pinterest Creates Wait List for Online Sellers
July 6, 2015 at 2:30 pm

Pinterest entered into the e-commerce space last week when it finally began rolling out "Buyable Pins." The new pins generated big demand from sellers anxious to try the new feature for themselves. The new Buyable Pins are basically ads that allow users to purchase items featured in the pins (not to be confused with Promoted…

Commerce Everywhere: Your Customer is Always On
July 1, 2015 at 3:54 pm

In the era of customer-driven commerce, merchants are sometimes painfully aware that they're not in the driver’s seat anymore. Shoppers empowered with greater access to information than ever before now expect to be able to browse and purchase products anytime, from anywhere, on any device they choose, all in speedy, seamless transactions. Merchants might be…

How Retailers Can Prepare to Sell Socially
June 19, 2015 at 5:06 pm

For the past 20 years, the internet has transformed the way we seek information, communicate with one another and conduct business. With the explosion of social networks and mobile technology, we're no longer just consumers. We're now and forever the “connected consumer.” In just the first half of 2015, we’ve seen the latest attempt to…

Facebook, Shopify Expand Beta Test of Buy Button
June 12, 2015 at 3:05 pm

Facebook's "Buy" button may be one step closer to a wider rollout, as e-commerce provider Shopify announced an expansion of its beta test with the social network. Shopify said in a blog post that it's expanding its beta test of Facebook’s buy button to “a group of U.S.-based Shopify merchants.”

5 Ways Facebook Messenger Could Be a Game Changer for Retailers
May 12, 2015 at 4:42 pm

Thus far, “Facebook commerce” has flopped. Efforts by retailers, from Express to Urban Outfitters, to sell merchandise directly on the social network via virtual shops, “news feed stores” or catalogs have returned a negligible return on investment, at best. Experts say that failure reflects the mind-set of consumers when they’re on the site: they're not…