Social Commerce

Facebook, Shopify Expand Beta Test of Buy Button
June 12, 2015 at 3:05 pm

Facebook's "Buy" button may be one step closer to a wider rollout, as e-commerce provider Shopify announced an expansion of its beta test with the social network. Shopify said in a blog post that it's expanding its beta test of Facebook’s buy button to “a group of U.S.-based Shopify merchants.”

5 Ways Facebook Messenger Could Be a Game Changer for Retailers
May 12, 2015 at 4:42 pm

Thus far, “Facebook commerce” has flopped. Efforts by retailers, from Express to Urban Outfitters, to sell merchandise directly on the social network via virtual shops, “news feed stores” or catalogs have returned a negligible return on investment, at best. Experts say that failure reflects the mind-set of consumers when they’re on the site: they're not…