Social Commerce
Social media is becoming an increasingly important part of retailersโ digital strategies. Facebook reported to have 1.32 billion daily active users in June of this year. Additionally, Instagram has 700 million active monthly users on its platform. With this kind of reach, itโs a no-brainer for brands and retailers to showcase their products on socialโฆ
The explosion of social media goes hand in hand with the iPhone revolution. The average U.S. consumer spends about five hours a day on mobile devices, and about a third of that time is specifically dedicated to social media. Let that sink in for a minute. People want to create, share and consume social mediaโฆ
In the past, you and I would shop for our wardrobe at a local mall by visiting department stores such as Macyโs and other retailers like bebe, The Limited, Banana Republic and such. Itโs safe to say that technology has changed all of that. However, this shouldnโt be news to anyone. Itโs happened before. Letโsโฆ
New technologies powered by โalways onโ Wi-Fi connections, social networking platforms and the Internet of Things have given consumers the power to dictate the terms of their relationships with retailers. Their behaviors, preferences and, most importantly, shopping habits are changing rapidly as they access a seemingly ever-expanding array of channels to connect with their peers,โฆ
The days of selling housewares to friends and neighbors from the living room via catalog ordering forms or trekking door-to-door with a suitcase full of products have all but disappeared. In a world in which smartphones are a natural extension of our hands and human connection is measured by followers on social media, a Facebookโฆ
Pinterest recently announced a new feature that makes it easier for users to buy the items they see on the social network. โShop the Lookโ lets users click on individual products in photos so they can buy them or, if they arenโt for sale, see similar items that are for sale on the platform. Brands canโฆ
Pinterest recently announced a new feature that makes it easier for users to buy the items they see on the social network. โShop the Lookโ lets users click on individual products in photos so they can buy them or, if they arenโt for sale, see similar items that are for sale on the platform. Brands can [โฆ]
Total Retailโs seventh annual list of the leading female executives in retail features a whoโs who in the industry. This yearโs honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Rebecca Minkoff, co-founder and creative director, Rebecca Minkoff.
Social media is the worldโs biggest, fastest and most honest focus group. Customers, prospects and naysayers alike are sharing their opinions and experiences surrounding your brand โ and the reviews are impactful. According to Nielsen, 83 percent of people trust or somewhat trust recommendations from family and friends, and 66 percent trust opinions posted online,โฆ
The owner of Snapchat, Snap Inc., has acquired Israeli augmented reality (AR) start-up Cimagine Media for a reported $30 to $40 million, according to CNBC. Retailers should be intrigued by this acquisition because Cimagine Media makes software that allows businesses or consumers to visualize what an item might look like in their environment. Snapchat alreadyโฆ