Social Commerce

Tips for Enabling ‘Buy Anywhere’ Commerce
March 30, 2016 at 12:01 pm

Merchants hoping to stand out in the increasingly competitive e-commerce landscape need to continually find new and inventive ways to remain relevant to their customers. Online shoppers are coming to expect that products are presented to them in ways that are tailored both to their unique interests and seamless across their chosen devices. More than…

How to Leverage the Rise of Social Mobile Marketing
March 17, 2016 at 11:10 am

The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…

Facebook’s Trojan Horse Commerce Strategy
March 8, 2016 at 9:44 am

If you were to ask the question, “What is Facebook?”, you might get a variety of different answers: A social network, a communication platform, a content aggregator and so on. Yet one thing Facebook isn’t — yet — is an e-commerce player. But it’s arguable that much of what Facebook has been building over the…

Back and Better Than Ever?
February 3, 2016 at 3:52 pm

You heard all about social commerce last year. Pinterest’s “Buy” button, Facebook&

Unique Vintage's New Approach to Visual Commerce
January 11, 2016 at 10:38 am

Unique Vintage, a retailer of vintage-inspired fashions for women, is successfully using social and visual commerce technology to acquire, retain and reward customers. In episode 19 of Total Retail Talks, Courtney Lear Wallace, director of digital marketing and e-commerce at Unique Vintage, discusses the retailer's visual commerce strategy and why it's paying big dividends.

Pinterest’s New Feature Helps Users Find Sales
December 21, 2015 at 11:17 am

Attention bargain hunters and people who hate paying full price (so, everyone): Pinterest is adding a game-changing feature to the buyable pins it launched earlier this year. The platform has made it possible to track the price of any buyable pins users have put on their boards, meaning Pinterest will alert you with an email…

J.Crew, American Girl Embrace Social Commerce Ads for the Holidays
November 25, 2015 at 12:09 pm

Add J.Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include a "Shop Now" button, making its gift guide digital. And for the past week, J.Crew's Instagram page has been promoting an iPhone case that doubles as…

How eBay is Leveraging Pinterest to Stay Relevant
November 9, 2015 at 11:26 am

For eBay, it's all about the re-pins these days. The e-commerce company is realizing just how big of an opportunity social media represents for online retail, and as a result is ramping up its social game, especially on Pinterest. "We think social is a huge opportunity," Brad Matthews, senior director of social commerce and CRM at…

Making Social Shoppable and the Shop Social
November 6, 2015 at 11:23 am

Retailers everywhere are counting on one thing this holiday shopping season: the likes, swipes and tweets by their fans on social media will drive consumer behavior. Whether it’s in their favorite app or store, retailers are leaning on social media more and more to drive the bottom line. This holiday season will be different though.…

Pinterest Launches Dedicated Shopping Section
November 5, 2015 at 11:11 am

Pinterest started adding a buy button to pins back in June, and today those buyable pins are becoming even easier to shop. First, buyable pins are rolling out to Android, so they're now available on both of Pinterest's mobile apps. But the bigger news is that Pinterest is also making buyable pins much simpler to…