Search Engine Optimization

Sales cycles for B-to-C retailers are short, but long for B-to-B — or so the common thinking goes. But some B-to-C sales cycles take time; grills, for instance. Consumers replace their grills every four years or so, giving merchants just two chances per decade to make a sale. Those are rough odds, especially when you…

There’s no denying Amazon.com leads the way with artificial intelligence (AI) in retail and e-commerce. The company’s advanced flywheel model rethinks how AI improves digital customer experiences (CX) and has ingrained the very idea of AI into how Amazon lives and breathes. Retailers may be intimidated looking at Amazon’s suite of new AI-powered products and…

As consumers continue to shift toward mobile shopping, e-commerce retailers must take a hard look at site performance to remain competitive. And speed really does make all the difference, as 53 percent of mobile shoppers abandon websites after just three seconds of load time. If that’s not enough motivation, ​mobile ​page-load speed will soon impact organic…

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…

Google announced yesterday a new service designed to help retailers take on Amazon — and give Google a cut of their sales in the process. The service, Shopping Actions (formerly known as Google Express), gives consumers an easy way to shop for retailers’ products on the Google Assistant app and search via Google Search with…

In a presentation yesterday at the NEMOA Spring Conference in Boston, Anastasia Kudrez, lead educator at Google, discussed how data and search have transformed the retail and e-commerce industry, as well as how marketers can best reach new audiences in 2018. It's All About Search  "Consumers and searchers are more curious, more demanding and more…

Now that we’re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does…

Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for delivering the best possible customer experience across mobile, tablet and desktop.

Think for a moment of the last time you shopped in a store. A real, physical store with shelves and thousands of products. If it was a grocery store, you probably grabbed a cart and went up and down the aisles grabbing things you needed from a mental list of stuff. If it was a…

Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that's more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy…