Search Engine Optimization
When the initial announcement was made on Tuesday, April 16, the innocuous headline gave no hint of the size of the news to come. It read: "An Update on Google Affiliate Network." But the news was huge. Google Affiliate Network (GAN), at the time the fourth largest affiliate network in the industry, would be shutting down in a few months.
Product Listing Ads (PLAs) are an exciting online marketing campaign that continues to evolve. These image-based search ads have proven to deliver strong clickthrough and conversion rates by capturing users’ attention with product-specific images and pricing information. They allow advertisers to promote individual items within their feed quickly and efficiently, and require less hands-on management than search and display campaigns.