Search Engine Optimization
August 14, 2017 at 10:46 am
Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that's more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy…
June 21, 2017 at 11:29 am
Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that’s more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy […]
June 21, 2017 at 11:27 am
June 21, 2017 at 11:12 am
June 21, 2017 at 10:44 am
March 30, 2017 at 5:28 pm
An axiom of retail is that providing a great customer experience drives revenue growth. However, did you know that many of the things e-commerce websites should do to give customers a superior experience also will contribute to better search performance on Google? Online retail sites that have some of the best visibility in Google search…
March 27, 2017 at 9:14 am
Search engines can be a very important customer acquisition channel for retailers. Consumers are searching for products every day, and they're use search engines to connect with retailers. To say organic search engine rankings are important for retailers is an understatement. It's also important for retailers, and especially online pure-plays, to know the latest trends…
March 14, 2017 at 11:56 am
Search engines can be a very important customer acquisition channel for retailers. Consumers are searching for products every day, and they’re use search engines to connect with retailers. To say organic search engine rankings are important for retailers is an understatement. It’s also important for retailers, and especially online pure-plays, to know the latest trends […]
March 14, 2017 at 11:07 am
In the old days, you could drive traffic to your site just by cramming it full of keywords. Fortunately for today’s online users, it no longer works that way. The world of search engine optimization has gotten smarter. Google recently revealed that sites don’t lose PageRank because of their redirection methods. Now, sites have to…
October 20, 2016 at 9:59 am
Halloween may still be over a week away, but retailers already have the winter holiday shopping season on their minds. In fact, almost three-quarters of retailers believe the holiday season begins by Nov. 1. Much planning and preparation goes into making the sink-or-swim holiday season as profitable as possible for retailers. Consider that 19 percent…
