Search Engine Optimization

Regardless of the growth and hype around online shopping, the fact is that most commerce still occurs in brick-and-mortar stores. Large retailers still have to put stores in local communities to give consumers a place to freely browse and experience products for themselves. Also, as we all know, people still crave the instant gratification of an…

With the growth of voice search and the media buzz surrounding it, it can be a challenge to separate the truth from the hype. All of the biggest brands have a hand in the market, and they all want you to use their voice search service, be it Alexa, Cortana, Siri, Bixby, or Google Assistant.…

Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.

A brand’s visibility in local search results is the foundation on which all other marketing efforts are built. After all, consumers can’t convert if brands don't have an online presence. Appearing in organic search results is key, but there’s another important piece of online real estate just as worthy of attention — Google’s Map Pack results. In…

In part one of this two-part series, I covered how e-commerce businesses can implement specific tactics for technical search engine optimization as well as for understanding their audiences, competitors, and optimal keyword targets — and why those factor into e-commerce SEO success. Next, you’ll want to look at optimizing each page on your e-commerce site, as…

For e-commerce businesses, implementing the right search engine optimization (SEO) tactics can translate into increased traffic and revenue — but many need to know which levers to pull. This article comes in two parts: In part one, I focus on technical SEO and keyword research tactics that enable you to pursue the best keyword strategies for…

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.

In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

When it comes to local search, what do retailers need to do to get ahead in 2019? We surveyed 1,400-plus local business owners and marketers in our State of Local SEO Industry Report, an industrywide temperature check to determine what real local marketers are experiencing in the digital world. Today we’re highlighting three key strategies…