Search Engine Optimization

4 Ways to Optimize Amazon Advertising for Your Brand
June 15, 2020 at 7:31 pm

Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazonโ€ฆ

3 Ways to Optimize Local Search Strategy to Remain Competitive in 2020
January 28, 2020 at 10:06 am

Successful retailers know that retail is all about customer experience, whether online or in brick-and-mortar stores. Before consumers begin their buying journey, they first want to know what to expect before they engage. For example, it's typical for modern-day customers to read brand reviews, look at company Facebook pages, and browse photos on Google andโ€ฆ

4 Ways to Improve Google Search Performance This Holiday Shopping Season
October 31, 2019 at 9:52 am

With Google playing a big part in consumers online shopping research, here are four tips to help retailers maximize organic search performance and win seasonal traffic and conversions: 1. Keep holiday content fresh year-round. Some retailers make the mistake of removing their holiday pages from their site at the end of every shopping season. Thisโ€ฆ

Holes in the Retail Sales Funnel: 3 Local Marketing Challenges and How to Overcome Them
August 16, 2019 at 10:52 am

Regardless of the growth and hype around online shopping, the fact is that most commerce still occurs in brick-and-mortar stores. Large retailers still have to put stores in local communities to give consumers a place to freely browse and experience products for themselves. Also, as we all know, people still crave the instant gratification of anโ€ฆ

How Retailers Can Optimize Their Online Presence for Voice Search
August 15, 2019 at 11:58 am

With the growth of voice search and the media buzz surrounding it, it can be a challenge to separate the truth from the hype. All of the biggest brands have a hand in the market, and they all want you to use their voice search service, be it Alexa, Cortana, Siri, Bixby, or Google Assistant.โ€ฆ

Best Practices for Improving Search Visibility and Driving Online-to-Offline Retail Traffic
July 31, 2019 at 10:20 am

A brandโ€™s visibility in local search results is the foundation on which all other marketing efforts are built. After all, consumers canโ€™t convert if brands don't have an online presence. Appearing in organic search results is key, but thereโ€™s another important piece of online real estate just as worthy of attention โ€” Googleโ€™s Map Pack results. Inโ€ฆ

40 Tips for E-Commerce SEO, Part 2: Optimizing On-Site Content and Building Your Siteโ€™s Authority
June 7, 2019 at 3:31 pm

In part one of this two-part series, I covered how e-commerce businesses can implement specific tactics for technical search engine optimization as well as for understanding their audiences, competitors, and optimal keyword targets โ€” and why those factor into e-commerce SEO success. Next, youโ€™ll want to look at optimizing each page on your e-commerce site, asโ€ฆ

40 Tips for E-Commerce SEO, Part 1: Technical SEO and Research Tactics
June 6, 2019 at 4:37 pm

For e-commerce businesses, implementing the right search engine optimization (SEO) tactics can translate into increased traffic and revenue โ€” but many need to know which levers to pull. This article comes in two parts: In part one, I focus on technical SEO and keyword research tactics that enable you to pursue the best keyword strategies forโ€ฆ