Search Engine Optimization

Mobile and Desktop Search Gap is Widening
October 2, 2017 at 10:16 am

Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for delivering the best possible customer experience across mobile, tablet and desktop.

The Rise of the E-Commerce-First Brand
September 26, 2017 at 11:36 am

Think for a moment of the last time you shopped in a store. A real, physical store with shelves and thousands of products. If it was a grocery store, you probably grabbed a cart and went up and down the aisles grabbing things you needed from a mental list of stuff. If it was a…

Why Beacons Are Failing and What Retailers Can Use Instead
August 14, 2017 at 10:46 am

Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that's more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy…

Marketing Automation Matrix for E-Commerce
June 21, 2017 at 11:29 am

Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for […]

Template for E-Commerce Website Redesign
June 21, 2017 at 11:27 am

Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for […]

Recover 60% of Lost Revenue from Abandoned Carts
June 21, 2017 at 11:12 am

Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for […]

Unified Customer Experience | 7 Steps to Connect & Convert
June 21, 2017 at 10:44 am

Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for […]

Secret to High Google Visibility for Online Retailers
March 30, 2017 at 5:28 pm

An axiom of retail is that providing a great customer experience drives revenue growth. However, did you know that many of the things e-commerce websites should do to give customers a superior experience also will contribute to better search performance on Google? Online retail sites that have some of the best visibility in Google search…

User Experience is Impacting Search Rankings for Online Retailers
March 27, 2017 at 9:14 am

Search engines can be a very important customer acquisition channel for retailers. Consumers are searching for products every day, and they're use search engines to connect with retailers. To say organic search engine rankings are important for retailers is an understatement. It's also important for retailers, and especially online pure-plays, to know the latest trends…

A Guide to Big Commerce SEO Success
March 14, 2017 at 11:56 am

Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for […]