Search Engine Optimization
June 15, 2020 at 7:31 pm
Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazon…
January 28, 2020 at 10:06 am
Successful retailers know that retail is all about customer experience, whether online or in brick-and-mortar stores. Before consumers begin their buying journey, they first want to know what to expect before they engage. For example, it's typical for modern-day customers to read brand reviews, look at company Facebook pages, and browse photos on Google and…
October 31, 2019 at 9:52 am
With Google playing a big part in consumers online shopping research, here are four tips to help retailers maximize organic search performance and win seasonal traffic and conversions: 1. Keep holiday content fresh year-round. Some retailers make the mistake of removing their holiday pages from their site at the end of every shopping season. This…
August 16, 2019 at 10:52 am
Regardless of the growth and hype around online shopping, the fact is that most commerce still occurs in brick-and-mortar stores. Large retailers still have to put stores in local communities to give consumers a place to freely browse and experience products for themselves. Also, as we all know, people still crave the instant gratification of an…
August 15, 2019 at 11:58 am
With the growth of voice search and the media buzz surrounding it, it can be a challenge to separate the truth from the hype. All of the biggest brands have a hand in the market, and they all want you to use their voice search service, be it Alexa, Cortana, Siri, Bixby, or Google Assistant.…
August 8, 2019 at 12:00 pm
Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.
July 31, 2019 at 10:20 am
A brand’s visibility in local search results is the foundation on which all other marketing efforts are built. After all, consumers can’t convert if brands don't have an online presence. Appearing in organic search results is key, but there’s another important piece of online real estate just as worthy of attention — Google’s Map Pack results. In…
June 7, 2019 at 3:31 pm
In part one of this two-part series, I covered how e-commerce businesses can implement specific tactics for technical search engine optimization as well as for understanding their audiences, competitors, and optimal keyword targets — and why those factor into e-commerce SEO success. Next, you’ll want to look at optimizing each page on your e-commerce site, as…
June 6, 2019 at 4:37 pm
For e-commerce businesses, implementing the right search engine optimization (SEO) tactics can translate into increased traffic and revenue — but many need to know which levers to pull. This article comes in two parts: In part one, I focus on technical SEO and keyword research tactics that enable you to pursue the best keyword strategies for…
May 29, 2019 at 3:45 pm
The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.
