Discounters’ Dilemma: Build a Brand Without Discounting

Consumers are shopping online because of its inherent convenience, but research shows it’s also easier to find better prices.

As you work to build a desirable brand with loyal, long-term shoppers, how do you attract and convert customers without cheapening your brand identity?

Read our latest e-book to learn:

• what’s driving discounts;
• how discounting creates a vicious cycle and downward spiral of lower pricing; and
• one way to tap into shoppers’ psyches to convert them — without that discount.