In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “3 Golden Rules for Protecting Your Brand From Fake Reviews,” authored by Keith Nealon, CEO of Bazaarvoice. This article provides best practices for retailers hosting user-generated ratings and reviews on their website. In today’s e-commerce-driven retail space, user-generated content (UGC), such as ratings and reviews, is integral to a brand's success. However, if consumers suspect your website to have fake reviews, they can instantly lose trust in your UGC, your website, and your brand. This might turn them away from making a purchase.
To help keep that from happening, the author shares three rules that retailers should follow to protect their businesses from fake reviews. To read all three tips from the article, click here.