Personalization

Gone are the days when a catchy jingle or clever billboard held sway over consumer attention. Today, the shopping experience is a digital dance, one where brands must learn the measures delicately and efficiently to avoid stepping on toes and wasting money. In an era when digital advertising has become increasingly pervasive, the challenge for…

In episode 437 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Duffy, CEO of iFIT, a global fitness and connected content company operating brands NordicTrack, ProForm, and Freemotion. Listen in as Duffy provides an overview of the fitness technology business (0:45), how iFIT creates engaging, personalized experiences for its members (2:15), identifies its key…

The retail industry, continuously adapting to new technologies and evolving consumer habits, is, once again, at the crossroads of transformation. New technologies, especially the integration of artificial intelligence, are central to this moment, compelling retailers to adjust to changing shopping behaviors and to enhance their customer experiences to create value for customers, which drives loyalty. …

By all accounts, this year’s Black Friday was one of the most successful in a long time. Retail sales topped the charts at $9.8 billion, up 7.5 percent from last year. However, retailers shouldn’t pop the celebratory champagne just yet. Even with strong Black Friday and Cyber Monday showings, businesses must pull out all the…

2023 may be shaping up as the first holiday shopping season driven by artificial intelligence — for the brands that are positioned and equipped to leverage this technology at scale. For the brands that aren’t, 2023 could end up being the year their customers’ experiences fall short of expectations, which could determine the difference between…

Shutterfly’s personalized products come to life through innovative technology and supply chain efficiencies. During the busy holiday season, the gifting retailer goes the extra mile to ensure products are crafted and delivered in record time. In this video interview, Sally Pofcher, CEO of Shutterfly, discusses what excited her about the opportunity to join the company…

This holiday season, savvy retailers will connect with value-focused shoppers through an omnichannel coupon strategy powered by personalization. Heading into the holidays, households are keeping an eye on budgets due to ongoing inflation and, for many, the resumption of student loan repayments. Shoppers also expect seamless brand experiences across channels. To be successful, retailers must…

November and December are the two biggest months of the e-commerce year by a significant margin. Yet while e-commerce holiday sales are projected to grow between 10.3 percent to 12.8 percent vs. the 2022 season, business is still slow. However, by utilizing first-party data to target the right customers at the right time, you can…

A true understanding of a shopper means that a retailer needs to decipher his/her preferences across every facet of their interaction with that brand. One study found that 73 percent of online consumers expect companies to understand their unique needs, up from 66 percent two years earlier. The concept of “understanding unique needs” goes beyond…

To understand the profound impact that generative artificial intelligence is having, and will continue to have, on online shopping, consider this simple question: When buying an article of clothing, which would you prefer — something off the rack or tailor-made? Undoubtedly, the latter option holds great appeal. This is where the exciting promise of generative AI…