Personalization

Retailers are feeling the squeeze amidst economic headwinds, shifting customer loyalty patterns, pressure to pay higher wages, and more. How are they staying afloat? At our sister brand Women in Retail Leadership Circle's On the Road Columbus event last month, four panelists discussed the business strategies they’ve implemented that have helped propel their companies forward in…

The growth of retail media networks the past couple of years has been nothing short of remarkable. The unavoidable reality that third-party cookies are in decline, and the subsequent loss of targeting granularity, has ushered in the steep growth of first-party data as an alternative. Retail media is the best manifestation of this capability and…

Data plays a pivotal role in the retail landscape. It has transformative potential to elevate a store — whether physical or online — to new heights of success. In today's highly competitive market, data-driven insights are a game changer. By meticulously analyzing customer purchasing patterns, preferences and behaviors, retailers can tailor their product offerings and…

In episode 420 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Erin Malone, director of digital strategy at Free People, a bohemian women's apparel and lifestyle retailer, part of the Urban Outfitters portfolio of brands. Malone provides an overview of the brand and her role (0:50), how Free People is optimizing the online shopping experience (2:30),…

With the popularity of online shopping, it's critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept of…

Holiday shoppers this year will be price-conscious, budget-minded, and mostly online. They’ll prioritize customer service, fast delivery at reasonable rates, and accommodating return policies. And they’ll start early, with many planning to begin in September, diminishing the impact of Black Friday and Cyber Monday sales. Those are just some of the findings from a July…

In episode 418 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lyndsie Adams, former vice president of CRM and loyalty marketing, and James Nelson, director of marketing analytics at Life Time, a chain of athletic clubs in the United States and Canada. Listen in as Adams and Nelson discuss what omnichannel personalization looks like at…

Everyone is unique, so why do many marketing initiatives treat everyone the same? The answer lies with identification. When retailers can’t identify shoppers, they have no choice but to lump them together in one undifferentiated group. Often, the issue is not that a retailer can’t identify site visitors, it's that its approach to identification isn’t…

Grocery loyalty programs enjoy widespread popularity. Our recent survey and report, Grocery’s Great Loyalty Opportunity, found that 70 percent of North Americans belong to at least one. And amid rising food costs, they’ve become more popular as consumers seek value (73 percent) and discounts (62 percent) from brands. Shoppers also have firm preferences about how to…

In episode 414 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Valerie Grant, lifecycle marketing manager at Kroger, an American grocer operating a variety of banner names. Grant discusses her role leading engagement and retention membership marketing (0:45), how Kroger differentiates its approach between brand and lifecycle marketing (1:45), and the importance of agile, sustainable marketing…