Personalization

3 Ways to Promote Better Cross-Team Collaboration Between Marketing and Tech
November 30, 2021 at 12:48 pm

Marketing has evolved. Today, the day-to-day roles of marketers require the use of data and technology on a large scale. With that evolution comes the need for greater collaboration between marketing and tech teams. Although both teams are using technology to get their jobs done, their focuses are different and company cultures that once relied…

Crafting the Art of Personalization in Loyalty and CRM at Michaels
November 29, 2021 at 7:18 pm

In episode 326 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sachin Shroff, vice president of CRM, loyalty and marketing technology at Michaels, the largest arts and crafts retail chain in North America. Shroff discusses the technology investments the retailer made to support its personalization efforts, how Michaels is using personalization to optimize the performance…

Cookies Will Soon Be Permanently Out of Stock: The Future of Retail Advertising in a Data-Deprecated World
November 16, 2021 at 5:48 pm

It’s an interesting time for the relationship between brand and consumer. The travails of 2020 changed the mindset of the shopper immensely and consumer expectations about the shopping experience are permanently altered. The world was forced to adapt to a digital-first customer journey, which not only accelerated the opportunity for retailers to engage and interact…

Runner’s High: How ASICS is Personalizing the Customer Journey One Mile at a Time
November 3, 2021 at 12:56 pm

As retailers continually adjust to the global pandemic, they’re tasked with building upon what’s already been a rapid pace of digital transformation. The sudden shift in customer behavior — from in-store to digital — had businesses of all kinds adjusting their products and services to keep things going. Now, retail’s new normal endures through a…

3 Strategies Brands Can Employ to Address the Changing Online Retail Landscape
October 27, 2021 at 9:19 pm

The global impact of COVID-19 will be studied for decades to come; an immediate impact however has been the massive growth of e-commerce due to store closures early in the pandemic. Consumers simply went to their smartphones and laptops to buy everything from pet food to electronics to everyday essentials. Even today, when most retail…

The Future of Personalization: Marrying Human Senses With Machine Learning
October 27, 2021 at 8:20 pm

When it comes to online shopping, Alexa is one of the widely used machine learning-based conversational interfaces. While many of us love to ask such tech interfaces to better understand our needs, most merely cannot handle conversation beyond one or two questions. In other words, we're beginning to see the indicators of where the machine…

How to Create a Positive Customer Experience Through Personalization
October 26, 2021 at 5:47 pm

To say that the retail world is changing is an understatement. The constant pressure from discounters, along with the increasing power wielded by consumers, has pushed retailers to seek new effective differentiation approaches to remain competitive in the market. With retail sales rising rapidly since the pandemic — jumping to a whopping $791.70 billion in…

How Retailers Can Take Advantage of First-Party Data Right Now
September 30, 2021 at 6:15 pm

Retail marketers may be unclenching their teeth knowing the digital industry has two more years to prepare for Google’s clampdown on third-party cookies. However, let’s not get complacent. Industry stakeholders need to make serious moves on solving identity — and for retailers, that means getting serious about their first-party data. If you don’t, you’ll end up…

5 Post-Pandemic Shifts Retailers and Brands Must Prepare For
September 21, 2021 at 9:38 pm

The future of retail, and the CPG brands that fill its shelves, has already arrived. If you're not yet omnichannel, your chances of survival are slim. If you're not working with data in real time, your decision making will be restrained and ill-informed. If you're not adopting a platform-centric orchestration mindset, your growth will be…