Personalization

3 Ways Retailers Can Improve Online Customer Experience
April 5, 2021 at 4:31 pm

Customer experience (CX) has always been a priority for retailers as they seek to improve engagement and drive customer loyalty. However, the huge shift to largely online shopping, accelerated by five or more years as a result of the COVID-19 pandemic, has every retailer competing in the same online world without the benefit of eye-catching…

Customer Experience Gives Way to Personalized Journeys
March 30, 2021 at 4:19 pm

Customer experience has been all the rage in B-to-B marketing, but it’s given way to defined, personalized journeys for win-win scenarios for each consumer. I recently received an email that opened with, “Hi Justin,” and thought, “Maybe this company will do it right.” Unfortunately, the rest of the email was a big disappointment and I…

Why Personalization is the Linchpin for Retailer Success
March 24, 2021 at 12:44 pm

Coming out of an explosive year, retailers and brands alike are looking to be better prepared to capitalize on the rapidly changing nature of retail. With e-commerce experiencing unprecedented growth during the pandemic, online retailers are looking to automation to enhance their overburdened merchandising teams' capabilities, without massive investment. In 2020, we saw online sales…

Keeping the Customer Satisfied
March 16, 2021 at 6:50 pm

Eighty years after the classic movie "Casablanca" made its debut, lyrics from the film’s signature song still ring true today — “the fundamental things in life apply, as time goes by.” I think of this every time there’s another story about the ways that retail shopping habits have been impacted by digital technologies and, over…

Building Out the Perfect Customer Profile
March 10, 2021 at 3:54 pm

For e-commerce businesses, artificial intelligence (AI) and machine learning are nothing new. Both have been gradually transforming the way retailers operate and improve their online offerings through enabling greater efficiency and a better understanding of their markets. In 2021, however, technological advancements and enhanced intelligence in these areas will expand the way businesses can benefit…

Breaking Through the Noise — How to Come Out on Top in a Saturated Market
March 2, 2021 at 7:44 pm

The November partnership between Target and Ulta Beauty exemplifies how retail disruption in 2020 forced brands, particularly brands in niche segments, to rethink go-to-market strategies in the wake of fewer in-store visits, declining sales, and consumers’ increasing preferences for contactless interactions. Like many retailers, Ulta was hit with store closures, experiencing a 27 percent year-over-year…

4 Key E-Commerce Personalization Trends to Expect in 2021
February 15, 2021 at 8:47 pm

E-commerce personalization has come a long way. Personalized product recommendations and content, as well as personalized social media ads, emails and more are now increasingly being adopted by retailers to enhance multichannel shopping journeys and to drive sales. The increasing interest in the technology is fueling further innovation. Based on our knowledge of the latest…

First-Party Data and the Future of Retail
February 9, 2021 at 12:44 pm

No industry sector has experienced a year quite like 2020. For retailers, the pandemic caused massive upheaval to in-store shopping, supply chains, marketing budgets, and more. Retailers that relied heavily on brick-and-mortar sales were forced into e-commerce seemingly overnight. But the truth is the pandemic arrived at a time when retailers were already grappling with…

Visual AI is the Key to Human-Centered CX in E-Commerce
February 6, 2021 at 8:07 pm

Two minutes into browsing through an e-commerce site for new workout clothes, I closed the window in favor of checking my emails. Three minutes later, I couldn’t even remember the name of the website. How is it that some e-commerce sites create completely unmemorable experiences, while others make you think, “Where’s my wallet?” The difference…

The Effortless Economy: 3 Keys to Retail Success in 2021
February 3, 2021 at 4:22 pm

From the range of digital marketplaces to the proliferation of social media platforms, consumers now have the ability to discover new brands and products faster and easier than ever before — and the amount of time they’re spending online is only increasing. As such, it’s critical for brands to not only have a presence across…