
Personalization

By all accounts, this yearโs Black Friday was one of the most successful in a long time. Retail sales topped the charts at $9.8 billion, up 7.5 percent from last year. However, retailers shouldnโt pop the celebratory champagne just yet. Even with strong Black Friday and Cyber Monday showings, businesses must pull out all theโฆ
2023 may be shaping up as the first holiday shopping season driven by artificial intelligence โ for the brands that are positioned and equipped to leverage this technology at scale. For the brands that arenโt, 2023 could end up being the year their customersโ experiences fall short of expectations, which could determine the difference betweenโฆ
Shutterflyโs personalized products come to life through innovative technology and supply chain efficiencies. During the busy holiday season, the gifting retailer goes the extra mile to ensure products are crafted and delivered in record time. In this video interview, Sally Pofcher, CEO of Shutterfly, discusses what excited her about the opportunity to join the companyโฆ
This holiday season, savvy retailers will connect with value-focused shoppers through an omnichannel coupon strategy powered by personalization. Heading into the holidays, households are keeping an eye on budgets due to ongoing inflation and, for many, the resumption of student loan repayments. Shoppers also expect seamless brand experiences across channels. To be successful, retailers mustโฆ
November and December are the two biggest months of the e-commerce year by a significant margin. Yet while e-commerce holiday sales are projected to grow between 10.3 percent to 12.8 percent vs. the 2022 season, business is still slow. However, by utilizing first-party data to target the right customers at the right time, you canโฆ
A true understanding of a shopper means that a retailer needs to decipher his/her preferences across every facet of their interaction with that brand. One study found that 73 percent of online consumers expect companies to understand their unique needs, up from 66 percent two years earlier. The concept of โunderstanding unique needsโ goes beyondโฆ
To understand the profound impact that generative artificial intelligence is having, and will continue to have, on online shopping, consider this simple question: When buying an article of clothing, which would you prefer โ something off the rack or tailor-made? Undoubtedly, the latter option holds great appeal. This is where the exciting promise of generative AIโฆ
Emerging technologies, including the rapid development of artificial intelligence-driven tools, are driving some of the most creative campaigns in the marketing industryโs history. The options for personalizing content based on customer preferences, behaviors and buying history are evolving before our eyes. These tools are giving marketing teams the ability to enhance and grow loyalty programsโฆ
As artificial intelligence tools go mainstream and companies look to harness their full potential, itโs logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AIโs capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesnโt mean thatโฆ
In today's rapidly evolving retail landscape, staying ahead of the curve and meeting customer expectations is more crucial than ever. According to Synchrony's Future of Shopping report, by the year 2030, an astonishing 80 percent of shoppers will anticipate highly personalized experiences, and 67 percent believe that their shopping experience can be enhanced further throughโฆ