Personalization
This episode was recorded at CRMC 2022 in Chicago. In episode 357 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Hoth, director of global loyalty marketing and CRM at ASICS Digital, a division of ASICS, the global sporting goods, footwear and apparel retailer. Listen in as Hoth discusses the ASICS Digital business and herโฆ
Personalization is among the most hotly debated topics among marketers. To some, it's the holy grail their organizations need to seize to delight existing customers, acquire new ones, and prove return on marketing spend. To others, it's a false flag for invasive data collection and inaccurate promotions that alienate shoppers. One way to reframe theโฆ
Since the introduction of Appleโs App tracking transparency policy changes, retailers have been searching for ways to rebuild the lucrative world of highly targeted social media advertising. When you add todayโs inflationary pressure, brands are being forced to rethink their growth strategies and determine how to keep up with other shifts happening in digital advertising.โฆ
Did you know that e-commerce sales are projected to surpass $1 trillion in the U.S. market by the end of this year? To take advantage of the market opportunity, retailers will need to successfully reach and engage customers through strategic marketing campaigns. However, with new privacy regulations on the rise, e-commerce brands will need toโฆ
Personalization enables interactions with shoppers to be unique. Given the rise of data privacy concerns, brands must be creative in using data to personalize customer journeys. This is where non-personally identifiable information (non-PII data) comes in. What is non-PII data and its role in personalization on e-commerce sites? How can online brands leverage it toโฆ
When consumers exchange their data with brands and retailers as currency, they want to know that their information is being used to deliver better customer experiences. Previously, customers may not have known that their personal information was being collected and stored by their favorite stores. But over the past few years, we've experienced major shiftsโฆ
Are you ready to hear an uncomfortable truth? Todayโs e-commerce search mechanisms are still firmly based on technical concepts developed over 20 years ago. They often leave consumers frustrated and unengaged, resulting in churn or missed sales opportunities. Facets and search bars are static mechanisms that reflect a technical search engine perspective. Recent personalization technologyโฆ
Today, with consumer loyalty up for grabs, personalization matters more than ever before. In fact, more than 71 percent of consumers now expect companies to deliver personalized interactions, and 76 percent express frustration when this doesnโt happen. If youโre trying to improve the consumer experience, enabling predictive personalization is a must. Predictive personalization allows youโฆ
Artificial intelligence (AI) can help e-commerce brands and retailers deliver valuable customer experiences across online channels. Implementing AI may seem like a daunting task due to its underlying complexity and various applications, yet nothing could be further from the truth. With the proliferation and increasing adoption of AI across the retail industry, there are nowโฆ
As marketers, we're being asked to prepare for a world without third-party cookies, where retargeting some consumers after they leave our site will be much less reliable, if not impossible. This challenge is particularly significant for anonymous site visitors who haven't registered, nor shared any personal contact information. Meanwhile, even for known visitors on whomโฆ