Personalization

Infinite Personalization: AI Makes it Possible
October 15, 2024 at 8:16 am

What if retailers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers and more? Furthermore, what if your brandโ€™s marketing plan could adapt in real time to meet each customerโ€™s evolving preferences andโ€ฆ

How Retailers Personalize Shopping Experiences to Be Helpful, Not Creepy
September 17, 2024 at 12:07 pm

If you listen closely, you may hear the holiday bells jingling in the near distance as retailers start preparing for the peak holiday season. A key focus this year is how to navigate evolving consumer sentiment and continue delivering value for cost-conscious shoppers. Many people are facing considerable stressors already, so retailers should seek outโ€ฆ

Is a Lack of Data Readiness Holding You Back From a Personalized CX? Itโ€™s Time to Invest in a Data Ecosystem
September 16, 2024 at 9:21 am

At its inception, digital for retail and commerce promised total visibility, reporting and optimization of each customerโ€™s interactions with a brand across their lifetime. That promise is the foundation of online marketing. But while companies that invest in digital experience generate an incredible quantity of data, they often feel burdened by its volume. And theyโ€ฆ

Turning E-Commerce Data Into Profit. A Guide to Growing LTV
August 20, 2024 at 6:19 pm

As the e-commerce landscape continues to evolve with the emergence of artificial intelligence and predictive capabilities, data-driven identity-based strategies will play an increasingly vital role in driving growth. The question is, โ€œHow?โ€ By leveraging first-party data and predictive analytics, e-commerce brands can build an identity-based marketing strategy that enhances lifetime value (LTV), ensuring long-term profitability.โ€ฆ

Next-Gen Personalization for Dogs: How Bark Treats Every Pup Uniquely
July 15, 2024 at 5:43 pm

In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the worldโ€™s most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10),โ€ฆ

How AI is Making E-Commerce Personalization Possible for Brands of Any Size
July 2, 2024 at 9:17 am

The ability to offer personalized shopping experiences has long been a cornerstone of digital marketing success. Brands often target specific segments within their ideal market demographics when executing digital ad buying and customer relationship activities like email and SMS marketing. So why don't brands also create segmented versions of their digital storefront(s)? The practical challengesโ€ฆ

The Secret to Increasing Conversion at Checkout? Not Focusing on Conversion
June 19, 2024 at 4:21 pm

Todayโ€™s consumers crave personalized shopping experiences, as retailers are well aware. After all, these heightened demands are what have led most brands to invest significant time and resources to customize how consumers shop, ranging from suggesting relevant products and reminding shoppers when to replenish products, to creating interactive experiences to help shoppers identify and discoverโ€ฆ

Could AI Be Your Next Stylist? Consumers Are Ready
May 9, 2024 at 3:25 pm

Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, whatโ€™s the answer to remaining innovative and on-trend in 2024? According toโ€ฆ