Personalization

Customer Loyalty is Earned Through a Personal Understanding
March 17, 2022 at 10:23 am

It often seems as if retailers will try anything and everything to cultivate brand loyalty. More rewards. Steeper discounts. Lower redemption thresholds. The one constant of loyalty programs is change. Retailers continually analyze programs to determine what’s most effective in building a loyal customer base. New research from Dynata, in a survey commissioned by Redpoint,…

Grabbing the Holy Grail of Marketing: 1-to-1 Personalization With First- and Zero-Party Data
March 15, 2022 at 4:15 pm

Five years ago, McKinsey published an article calling ad personalization at scale the “holy grail” of digital marketing for consumer product brands. In those lower customer acquisition cost (CAC) and spray-and-pray Facebook ad strategy days, it was only feasible for marketers at the largest brands to properly implement McKinsey’s recommendations. But that was five years…

My Kingdom for Gatorade: Cross-Selling Exactly What Customers Want
March 1, 2022 at 12:45 pm

Imagine waking up in your Airbnb rental the morning after a good friend’s wedding. You didn’t hold back on the partying and immediately think, “I would give anything for some Advil and a Gatorade. And, I’d give my right arm if it was already here.” This is a common scenario. People want immediate access to…

NaviStone Exec Shares the Opportunities in Web-Powered Direct Mail
February 2, 2022 at 7:21 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone, a data-driven marketing technology solution turning website visitors into direct mail buyers. Hoffner discusses his career experience in direct marketing, NaviStone's offerings that combine digital retargeting with direct mail, and key takeaways about how direct mail…

Supply Chain Impacting Labor Shortage and Sales, Other Retail Predictions
January 24, 2022 at 4:20 pm

The retail industry has seen no shortage of changes over the past year, and that’s showing no sign of slowing down as we enter 2022. With U.S. online sales reaching $8.9 billion on Black Friday this year, slightly below 2020 levels, retailers are still struggling to reach pre-pandemic levels, according to Adobe Analytics. As we…

A Look Inside Stitch Fix's Evolution
January 18, 2022 at 10:11 pm

During a keynote session yesterday at the National Retail Federation (NRF) Big Show in New York City, Elizabeth Spaulding, CEO of Stitch Fix, discussed how the styling service for women, men and kid's is evolving from its "Fix" box business into a personalized online shopping destination. Spaulding was interviewed by Lauren Thomas, retail reporter at CNBC. The…

The 0.5 Data Concept: What’s Between Zero and First, and Why it Matters
January 4, 2022 at 9:51 am

Let’s talk about the positive side of digital advertising, as it deserves equal airtime. The advertising industry is on the precipice of a more transparent ecosystem. Instead of creepy targeted marketing, consumers expect honest, personalized tactics, which will ultimately drive engagement and revenue. Here’s the thing I’ve noticed: many consumers are happy with the inspiration…

Make E-Gift Cards a Holiday Hero This Season
December 20, 2021 at 12:56 pm

All signs point to e-gift cards this holiday season. They’re a no-brainer for, oh, a thousand reasons. For people who are still wary about shopping in stores, for online shopping fans, for last-minute shoppers, people who can’t make up their minds, and just about everyone else — e-gift cards are the answer. And marketers shouldn’t…

How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season
December 14, 2021 at 6:18 pm

From Amazon.com to Facebook, privacy is at the forefront of major corporations’ product and service updates. Even consumers are changing their purchasing behavior to pick devices and products that ensure their privacy is protected. In June, Apple unveiled a series of privacy leadership initiatives, which included its Mail Privacy Protection update. With this new update,…