
Personalization

What if retailers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers and more? Furthermore, what if your brandโs marketing plan could adapt in real time to meet each customerโs evolving preferences andโฆ
If you listen closely, you may hear the holiday bells jingling in the near distance as retailers start preparing for the peak holiday season. A key focus this year is how to navigate evolving consumer sentiment and continue delivering value for cost-conscious shoppers. Many people are facing considerable stressors already, so retailers should seek outโฆ
At its inception, digital for retail and commerce promised total visibility, reporting and optimization of each customerโs interactions with a brand across their lifetime. That promise is the foundation of online marketing. But while companies that invest in digital experience generate an incredible quantity of data, they often feel burdened by its volume. And theyโฆ
As the e-commerce landscape continues to evolve with the emergence of artificial intelligence and predictive capabilities, data-driven identity-based strategies will play an increasingly vital role in driving growth. The question is, โHow?โ By leveraging first-party data and predictive analytics, e-commerce brands can build an identity-based marketing strategy that enhances lifetime value (LTV), ensuring long-term profitability.โฆ
In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the worldโs most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10),โฆ
โHello Mr Yakomoto, welcome back to The Gap. How did those assorted tank tops work out for you?โ Ever since Tom Cruise walked into The Gap as pre-crime chief John Anderton and was greeted by a 3D hologram asking him about his purchase from an eye scan, the "Minority Report" became an instant "future ofโฆ
The ability to offer personalized shopping experiences has long been a cornerstone of digital marketing success. Brands often target specific segments within their ideal market demographics when executing digital ad buying and customer relationship activities like email and SMS marketing. So why don't brands also create segmented versions of their digital storefront(s)? The practical challengesโฆ
Todayโs consumers crave personalized shopping experiences, as retailers are well aware. After all, these heightened demands are what have led most brands to invest significant time and resources to customize how consumers shop, ranging from suggesting relevant products and reminding shoppers when to replenish products, to creating interactive experiences to help shoppers identify and discoverโฆ
Imagine a time when walking into a store meant being greeted by an associate who knew your size, taste, budget and buying history. Instead of a generic "How can I help you?" theyโd say, "How did you like your Hoka running shoes? Would you like to check out the brand's latest pair? It offers theโฆ
Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, whatโs the answer to remaining innovative and on-trend in 2024? According toโฆ