Personalization

Retail today is dynamic. It’s fast-paced. And it’s online. Product discovery often begins on mobile devices, and social commerce is booming. Shoppers now expect a seamless, personalized experience across all channels. Specialty retailers like pet supply stores, jewelers, and sewing shops won’t stand out by simply having great products. They have to connect with customers…

Consumer price sensitivity continues as we dive into Q3, with inflation having accelerated in June. This means shoppers are wary of spending, with dollars being stretched further than ever. But retailers are dealing with a cost-intensive environment, too, and their razor-thin margins can’t withstand prolonged downturns in spending. What they need from customers is both…

Retail media is an incredibly powerful tool for influencing purchasing behavior at or near the point of sale (POS), which is why it’s such a valuable asset for retailers and a sought-after marketing channel for brands. However, retail media also faces a consistent challenge: attribution. This difficulty linking sales to ad spend has led CPG…

Picture two shoppers: one is browsing a massive online marketplace like Amazon.com or Walmart, the other is on a smaller retailer’s website looking for the exact same thing, “boots.” The first shopper sees a tailored list of options relevant to their location, price range, past activity, even the weather in their ZIP code. The second?…

Retail brands are always chasing the golden snitch of personalization. However, too often their efforts rely on passive data collection and algorithmic guesswork, offering surface-level relevance without any real emotional connection. Consumers don’t want to be treated like walking data sets. They want to feel seen, involved and valued. Instead, they’re bombarded with ads for…

In today’s fast-paced retail environment, gut feelings and guesswork are no longer enough to make effective business decisions. Success belongs to retailers that harness the power of data, turning insights into action to elevate customer experiences, streamline operations, and maximize profitability. Luxury U.K. brand Selfridges is a prime example of how collecting customer data can…

Learn how retail marketing teams eliminate bottlenecks, personalize at scale, and act in real time through AI-optimization.

Today’s younger shoppers expect more than just a product. They want an experience tailored to their preferences and values. Personalization has become the key to capturing their attention and ensuring their loyalty. Brands that understand this can create a deeper connection and stand out in an increasingly competitive marketplace. Shopping Habits That Reflect New Expectations…

Leading retailers are interested in personalization efforts that drive the “right” customer behaviors. In marketing, the right messages, delivered at the right time to the right consumer and featuring easy-to-act-upon content result in more revenue at a better margin than non-personalized mass messaging. However, the aim of modern marketing efforts isn't about delivering personalization per…

In this exclusive interview, Total Retail speaks with Nikki Baird, vice president of strategy and product at Aptos, to explore the evolving retail landscape. Baird offers valuable insights into shifting consumer behavior, the growing importance of unified customer experiences, and the strategic role of technology — particularly artificial intelligence — in enhancing in-store engagement. She…