2018 Trends in Personalization
Delivering one-to-one personalization across digital channels is increasingly important to retailers — a fact substantiated by recent research from Evergage and Researchscape International. This fifth annual study examines where, how and why brands are applying personalization, incorporating responses from 300 digital marketers.
The data shows that, with shoppers accustomed to and expecting individualized experiences, digital marketers think personalization needs to be a bigger priority now than ever before. At the same time, however, marketers see room for improvement in how they’re executing their personalization programs, as well as how they’re accessing and using customer and prospect data. The report also details personalization benefits and results that marketers are experiencing today.