Online Video

How to Master Video Commerce at Scale
February 14, 2018 at 2:22 pm

With consumers spending more and more time online watching video, it’s easy to see why YouTube (100 percent video) and Facebook (almost 80 percent video) are the top two most trafficked websites. Video has captured the attention of consumers and isn’t letting go. Consider that 64 percent of shoppers visit YouTube before making a purchase,…

Amazon Launches Promotional Product Review Video Program
December 1, 2017 at 10:43 am

While currently almost all of Amazon.com product reviews are written by users, the online shopping behemoth is pivoting to video later this month by inviting some of its 2 million merchant partners to post promotional and instructional videos to the site in mid-December, according to a report from business research firm L2. According to the report, “this feature…

Taylor Guitars Launches Community Video Destination
November 30, 2017 at 11:53 am

Taylor Guitars, a manufacturer and retailer of premium acoustic and electric guitars, has launched a community video destination that enables its customers and prospects to access educational, shopping-related content to help them in their guitar searches, learn how to play and care for their guitars, and listen to artists from all over the world. Taylor…

Editor's Note: Introducing Total Retail's 2017 Retail Technology Report
October 18, 2017 at 1:04 pm

Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…

How Kate Spade Uses Content to Clearly Communicate its Brand Message
October 17, 2017 at 10:31 am

When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…

3 Implications of Video Search Results in E-Commerce
September 19, 2017 at 9:27 am

As e-commerce grows, companies are being challenged to be seen in the saturated market while holding the attention of potential customers. With studies showing an average attention span of eight seconds, retailers must find a way to break through the noise. By providing e-commerce merchants with shoppable search results through video, the future of the…

E-Commerce Engagement: Static Content is No Longer Enough
August 30, 2017 at 10:10 am

Today’s e-commerce landscape is filled with obstacles for retailers. There's a growing tendency for consumers to ignore static content, which is driven by the sheer quantity of marketing messages they're exposed to on a daily basis. If you're trying to reach a prospective customer through advertising, you need to be in the top .01 percent…

The QVC and HSN Merger: Not Your Usual Retail Story
August 16, 2017 at 1:10 pm

A recent blockbuster deal in the retail arena was the announcement that TV home shopping giant QVC was buying its main rival, the Home Shopping Network (HSN). This comes at a time when the audience for TV home shopping is in decline, causing some analysts to see the merger as a “last gasp” effort of…

Video Marketing Ideas for Small Businesses
July 31, 2017 at 10:03 am

Video marketing content is undeniably powerful. It’s visual, engaging and interactive. Once the province of large companies with million-dollar ad budgets, video campaigns are now accessible to small business owners. The rise of streaming video and smartphone technology means that it’s never been easier or more cost effective to create video content. Retail companies can…

PulseTV Relying on Email, Video for CRM
June 5, 2017 at 12:17 pm

In episode 95 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Tom Zegar, co-founder of PulseTV, an online retailer of general merchandise, shares how the company is successfully using email marketing and video to engage, acquire and develop relationships with its customers.