Online Video

Back-to-School Will Be an Omnichannel Shopping Experience
August 1, 2023 at 4:35 pm

Rather than make readers wait for the punchline, I want to lead with the fact that the 2023 back-to-school shopping experience will be omnichannel. According to data from Nielsen IQ, 41 percent of consumers are planning on an omnichannel shopping experience for back-to-school, while 35 percent will be buying in physical stores, and 25 percent…

Social Live Shopping is Dead — Long Live Video Commerce (Nearly) Everywhere Else
May 31, 2023 at 10:21 am

Instagram’s live shopping functionality quietly went the way of the Dodo Bird in April, limping into obscurity just a few short years after a pandemic-era launch that aimed to capitalize on the eyeballs and wallets of a homebound audience. The move isn’t shocking, and it comes as just the latest in a series of setbacks…

Captivate Your Customers Through Entertainment-Driven Retail Marketing
May 18, 2023 at 11:53 am

In retail marketing, the phrase “meet consumers where they are” has long been sage advice, whether that means catching their eye at the mall or during their daily Facebook scroll. But as behaviors change, so must our tactics. Consumers are increasingly mobile-driven, and mobile phones are as much a source of entertainment as they are…

The Fresh Market Uses Shoppable Video to Engage E-Commerce 'Superusers'
March 20, 2023 at 6:48 pm

In episode 393 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Miller, chief marketing officer of The Fresh Market, a specialty grocery retailer based in North Carolina. Listen as Miller discusses the business' vision to become one of America's most-loved brands (0:50), his professional background in marketing (2:18), and The Fresh Market's launch of the…

Why Personalization and Video Are the Perfect Power Couple
March 7, 2023 at 10:40 am

Brands are under more pressure than ever to win the hearts and carts of today’s consumers. Both personalization and video will continue to drive increased engagement, loyalty and conversions — even more powerful when combined. If personalization increases online sales by an average of 20 percent and close to 50 percent of shoppers search for…

Instagram to End Live Shopping, Focus Instead on Ads
February 16, 2023 at 11:43 am

As Meta gears up for its “year of efficiency,” the company announced earlier this week that it’s exiting the livestream shopping business on Instagram, following a similar shutdown on Facebook. Starting on March 16, Instagram users will no longer be able to tag products while livestreaming — a capability that has been broadly available to U.S. businesses and creators since…

What Retailers Should Know About Influencer Marketing
February 1, 2023 at 1:45 pm

Advertising took a drastic shift in a new direction when social media became a prevalent form of communicating and sharing ideas. The concept of the influencer put marketing in the hands of everyday users who amassed a trusting following. Based on 2023 influencer marketing reports, influencer advertising is as important as ever, with the market…

Volcanica Coffee's Founder and CEO on the Impact of Authentic Brand Storytelling
January 19, 2023 at 8:14 pm

Maurice Contreras is founder and CEO of Volcanica Coffee, a specialty coffee roaster that imports 150-plus exotic coffees from volcanic regions around the world. While at the National Retail Federation Big Show in New York City earlier this week, Editor-in-Chief Joe Keenan spoke with Contreras about the company and his career background, the online shopping…

How to Leverage Shoppable Media for Digital Campaigns
January 11, 2023 at 2:10 pm

The proliferation of online shopping channels has given consumers more options for when, where and how they shop. These options have plugged consumers into a perpetual state of shopping where time or location doesn't limit them. While this has allowed consumers more control over their shopping experience, it's also put more pressure on brands and…