Mobile Commerce

The New Male Power Shoppers
April 16, 2019 at 2:04 pm

Despite conventional wisdom to the contrary, men are shopping both online and in-stores at higher rates than women. As discovered in First Insight’s latest consumer survey, The Rise of the New Male Power Shopper, men are bucking long-believed trends surrounding shopping habits. Men are more frequently shopping across all major channels both online and in-store,…

6 Tips for Engaging the High-Velocity Consumer
April 11, 2019 at 1:00 pm

In a retail landscape that changes exponentially, frequently, it’s easy to assume companies are at the mercy of an increasingly tech-driven era. In reality, it’s consumers themselves who are driving this supersonic change. Fueled by six major things that shift consumer behavior, these macro trends across society, technology, industry, environment, politics and creativity will keep…

Mobile First for 2019: Insights and Predictions From Retail's Big Show
April 4, 2019 at 9:59 am

Let’s be real: the state of brick-and-mortar retail in 2019 is equally exciting and terrifying. Amid widespread closures, uncertainty and the ever-present behemoth that is, there's an amazing wave of innovation in mobility that has the potential to transform — and yes, save — the retail experience for a new generation of consumers used…

A Thorn in Jeff Bezos’ Side … But a Rose for Fashion E-Commerce Players
April 1, 2019 at 10:07 am

It must drive Jeff Bezos crazy. For the wizard who has cracked the code on how to dominate e-commerce for everything from books to food to diapers and car parts, one category has eluded him: fashion. Bezos is not alone. Around the globe, fashion consumers remain out of reach for behemoth online retailers like…

When Chrome Isn’t Chrome, and What it Means for Retailers
March 29, 2019 at 9:58 am

The global digital commerce market — slated to reach nearly $6 trillion by 2022 — shows no signs of slowing. This past holiday shopping season, retailers saw the strongest sales growth in the last six years, with online spending up 19.1 percent compared to 2017. While this is a massive opportunity for retailers to get a…

Win Customer Loyalty With a Dynamic Approach to Mobile Rewards, Part 2
March 22, 2019 at 11:23 am

The technology already exists to bring intelligent shopping incentives into retailers’ mobile apps. Retailers can leverage existing platforms to design their dynamic loyalty programs hassle free, no matter which stage of their digital strategy they're in. It’s the next step of the retail technology evolution, and it’s refreshingly personal.

Win Customer Loyalty With a Dynamic Approach to Mobile Rewards, Part 1
March 15, 2019 at 11:32 am

E-commerce is booming, the in-store shopping experience is becoming more tech-driven, and personalization is moving beyond simply "nice to have." Retail organizations are under immense pressure to innovate, attract new consumers and retain customer loyalty. The key to unlocking the next big thing in retail is in a device we are glued to — smartphones. This…

Mobile Metamorphosis: How to Win in the Changing World of Retail
March 7, 2019 at 12:40 pm

Experts have long bemoaned the demise of brick-and-mortar retail. There's no denying consumers’ preference for mobile has incited a major shift in the retail landscape over the last decade. While skeptics talk a big game about the “retail apocalypse,” the current state of the retail industry couldn’t be further from a doomsday scenario, especially for…

What Retailers Need to Know About How Consumers Shop in the Mobile Age
March 3, 2019 at 11:41 am

Smartphones are the center of our lives from the moment we open our eyes. In fact, a new report from RootMetrics by IHS Markit shows that nearly one in four (23 percent) Americans check their mobile phones within a minute of waking up, and over half (58 percent) check their smartphone within 10 minutes. The…