Mobile Commerce

How can retailers level the playing field and better reach customers at fractions of the cost of traditional advertising? Social media.

The New Year is a perfect time to give your e-commerce site the refresh that it needs. With the holiday season behind us, it’s time to prep for the year ahead, and an important part of that is getting your website up-to-date. Not only do you likely need to update products or service offerings, but…

Ibotta, the starting point for rewarded shopping on mobile, recently released its 2018 Mobile Commerce Report. This first-ever resource from the popular shopping app highlights key trends on how and when consumers engage in mobile shopping as well as what smart retailers can do to strengthen their mobile commerce strategies to reach new audiences in the years ahead.

As online retailers continue to put a dent into the profits of traditional brick-and-mortar stores, it’s important for them to understand that there are inherent weaknesses in what online retailers can offer when it comes to customer experience. The most obvious difference is that using online retail sites robs the customer of the ability to…

Perhaps no other industry has been impacted more by the rise of e-commerce, digitization and the disruptive power of mobile than retail. Studies from Nielsen, Deloitte and others have focused on the shift in the balance of power between retailers and consumers, but few have delved into how these disruptive forces are perceived by the retail…

November retail sales were up 0.7 percent seasonally adjusted from October and increased 5 percent unadjusted year-over-year, completing the first half of the holiday shopping season with spending on track to easily meet the National Retail Federation’s forecast, NRF said today. The numbers exclude automobiles, gasoline stations and restaurants. NRF’s forecast predicts that holiday retail sales…

According to Gartner, nearly 85 percent of holiday shopping last year took place in brick-and-mortar stores. One key advantage of a brick-and-mortar store is the ability for shoppers to physically interact with and test products prior to purchase, while also being able to leave the store immediately with merchandise. However, during the holidays, increased foot…

Technology is providing new, enticing means for customers to seamlessly augment their retail experience via connected devices.

Walgreens and FedEx last week announced the nationwide launch of a next-day prescription delivery service called Walgreens Express. The service, both companies said, brings together Walgreens’ extensive network of neighborhood pharmacy locations with the FedEx air-and-ground delivery network to enhance convenience for patients to fill prescriptions. Walgreens will charge $4.99 for the next-day delivery service, and orders…

The holidays are upon us, and retailers are preparing for the influx of shopping activity both online and in-store in hopes of boosting traffic and sales. As the busiest shopping season of the year, retailers can stand to reap big rewards, but it’s important to remember that consumers shop differently during the holidays than they…