Mobile Commerce

Based on Adobe Analytics data, a record $9.4 billion was spent online on Cyber Monday, an increase of 19.7 percent year-over-year (YoY). In fact, yesterday was the largest online shopping day of all time in the U.S., beating last year’s $7.9 billion total on Cyber Monday. Mobile transactions helped drive yesterday's record e-commerce revenue, with $3.1 billion of…

A record $7.40 billion was spent online by the end of Black Friday, the second largest online sales day ever (last year’s Cyber Monday reached $7.9 billion in sales),  according to Adobe Analytics. This $7.40 billion total represented a 43 percent year-over-year increase. What's more, the average order value set a new record for Black Friday (at…

According to Adobe Analytics data, Thanksgiving Day shopping hit new records for both large and small retailers. Consumers spent $4.2 billion, a 14.5 percent increase year-over-year, making this the first time Thanksgiving has surpassed $4 billion in sales. Leading online retailers saw a 244 percent boost in sales on Thanksgiving Day, while smaller retailers saw…

More and more consumers are making purchases online, but an e-commerce app won’t necessarily add value to your business. Companies must consider mobile shoppers’ unique expectations if they want to build a successful app. Within the next three years, mobile transactions are expected to account for 54 percent of overall e-commerce sales. In order to seize…

Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a “yes.” Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether you’re buying it for yourself or as a gift for someone…

Historically, Black Friday has always been one of the busiest shopping days of the year, and predictions for this year’s expected sales, coming in at $12.3 billion, are no different. While competitive discounts and deals will always be key drivers for success on Black Friday, another factor is taking a seat at the table this…

While most brand advertisers are putting the finishing touches on their holiday advertising campaigns, it’s not too late to understand how consumers are using their mobile devices as part of their holiday shopping experience. It’s important to look at which target audiences are mobile-first when it comes to purchase behavior, what they're buying, and the…

When it comes to shopping, convenience is key. The power of mobile technologies has only increased consumers’ expectations of an enhanced, yet immediate and user-friendly shopping experience. With common pain points like card entry information solved with digital wallets, retailers must move to minimize the drag of repeat purchasing, especially with frequently purchased products, or…

Data on consumer behavior indicates that digital buyers are eager to engage with brands through mobile devices. While this mobile trend presents a growing opportunity for e-commerce merchants, the reality is that mobile conversions continue to lag significantly behind desktop sales. Furthermore, while the percentage of mobile visitors grows year-over-year, conversion is lagging further and…

The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more.