Mobile Commerce

Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.

Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.

As digitally speaking business professionals, we sometimes think consumers making purchases are just like us, living across devices. As marketers, we hope customers experience multiple touchpoints with our brand and come back repeatedly before making a purchase. When we consider a shopper’s journey, we imagine a consumer visiting a website on an iPhone while walking…

The ever-analyzed millennial generation — currently the largest in history — is expected to spend $1.4 trillion annually by 2020. Their ballooning spending power is matched only by their love of all things digital. Shopping is no exception. Seventy-nine percent of millennials browse the internet before making retail purchases, whether in-store or online, and that…

In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they…

In episode 193 of Total Retail Talks, Executive Editor Joe Keenan talks with Jennifer Song, president of Tobi, a women’s online fast-fashion retailer. Listen in as they discuss Tobi's recent relaunch of its mobile app with SaaS platform Poq, including how the refreshed app has helped the brand acquire loyal customers.

In our 2019 Forecast On U.S. Apparel Shoppers, we discovered that 63 percent of Gen Z and 57 percent of millennial shoppers are buying their apparel from Amazon.com. These consumers are being driven by free shipping, easy returns and mobile-friendly experiences. “Young shoppers are also buying apparel directly from brand websites, which speaks to how brand…

Total Retail is excited to present to you its third annual Top 100 Omnichannel Retailers report. The report, produced in conjunction with Radial, an omnichannel commerce technology and operations provider, features a ranking of 100 publicly traded retailers based on their omnichannel retail programs offered as well as the execution of said programs. Why focus on omnichannel retail? The…

Recently I was in the cereal aisle of my local Whole Foods. I looked up and noticed that everyone around me was grocery shopping for Amazon Fresh and Instacart customers — i.e., shoppers who had placed their orders digitally rather than visiting the store themselves. We've all personally experienced how digital transformation is bridging the…