Mobile Commerce
October 28, 2018 at 6:41 pm
Life's biggest mistake: following tradition vs. intuition. When it comes to statistics, everyone has them, but when it comes to mobile shopping, intuition tells us there's a gargantuan gap. Salesforce's latest September report indicates 68 percent of all e-commerce visits come from mobile phones. However, based on past mobile purchase statistics, retail digital marketers believe that…
October 23, 2018 at 11:43 am
This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailers’ businesses in 2019.
October 3, 2018 at 10:05 am
Retailers have come to realize the absolute necessity for mobile. They have recognized mobile apps as a powerful tool for connecting with their customers, offering deals, sharing new products, and making payments easy. From this perspective, it’s a game-changing technology for customer engagement. Yet, this viewpoint only represents a fraction of what’s possible with mobile apps .…
September 4, 2018 at 12:54 pm
Understanding consumers through the windows of their smartphones is undoubtedly one of the greatest marketing challenges retailers need to embrace. Consumer behavior on smartphones is governed by different cognitive principles than behavior on other devices like laptops or desktops. Inevitably this means that consumers make different browsing and purchasing decisions when they're using smaller devices.…
August 24, 2018 at 11:05 am
In this webinar, we will share results from Holiday 2017 and discuss what you need to do now to prepare for the 2018 holiday season.
August 20, 2018 at 10:53 am
As the summer winds down and parents start preparing their kids for the new school year, retailers are looking for the best ways to give their customers the most convenient and seamless back-to-school (BTS) shopping experiences. While we know that in-store and online continue to be key retail channels, we also know that mobile shoppers…
August 8, 2018 at 12:19 pm
Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all ages, from baby boomers to millennials, are using their mobile devices to make purchases, with…
July 31, 2018 at 9:20 am
New consumer preferences make clear that it’s necessary for brands to invest in voice — but that doesn’t mean ditching mobile search.
July 30, 2018 at 10:56 am
As the heat index increases across the nation, so do the questions surrounding what customers will expect and how retailers and brands will perform in the months ahead. From constant promotions to ease of returns, increased free shipping to buying on mobile, consumer behavior is shifting faster than ever, leading to intense challenges and distinct…
July 30, 2018 at 9:18 am
The results of the Wharton School’s combined research with Clicktale presents for the first time emerging empirical evidence that smartphone use involves a distinct psychology — a “mobile mind-set.” This unique emotional and cognitive mind-set influences the way consumers interact with websites and brands and bears important practical implications for firms and marketers, which need to understand how their customers are using smartphones in order to deliver great mobile experiences, informed by psychology and behavior.
