Ibotta Releases First-Ever Mobile Commerce Report
Ibotta, the starting point for rewarded shopping on mobile, recently released its 2018 Mobile Commerce Report. This first-ever resource from the popular shopping app highlights key trends on how and when consumers engage in mobile shopping as well as what smart retailers can do to strengthen their mobile commerce strategies to reach new audiences in the years ahead.
Over the last decade, consumers’ shopping preferences have changed drastically with the continued adoption of mobile across the retail industry. Mobile commerce will soon eclipse desktop sales, reaching $400 billion within the next three years, becoming the primary screen for driving conversions in the United States. An increased shift to mobile is further demonstrated in the results from Ibotta’s 2018 Mobile Commerce Survey, which found that 47 percent of respondents prefer shopping on mobile vs. in-store.
As the consumer journey continues to evolve and mobile becomes an even bigger part of shoppers’ lives, smart retailers must shift their focus to mobile and deliver more personalized offerings with a clear value proposition. These tactics will help retailers deliver the most valuable shoppers to their businesses.