Mobile Commerce

Scales of Retail Balance Between Constant Promotions and Improvements in Returns, Mobile
July 9, 2018 at 6:05 pm

According to metrics from the DynamicAction Retail Index: Spring 2018, an in-depth analysis of over $8 billion in consumer transactions in the U.S. and Europe (from January through Memorial Day 2018), North American consumers this year were not only increasingly shopping — and buying at full price — on their mobile devices, but also equating nearly every major or minor holiday with sales, expecting promotions, markdowns and free shipping at every turn.

4 Tips to Accelerate Mobile Efforts for Retailers
June 29, 2018 at 10:00 am

Once referred to as the “retail apocalypse,” it has become clear in the last few months that “retail transformation” is a more accurate depiction of the status of the current retail industry. An industry that was once rooted in brick-and-mortar is now rooted in technology. It’s simple: if retailers want to not only survive, but…

Retail Strategies: Integrated Omnichannel is the Next Step
June 21, 2018 at 9:21 am

Retail isn’t dead, it has just moved — online. It’s no secret that the proliferation of mobile has altered countless elements of consumers’ lives, including the way they shop. While the in-store experience isn't without its advantages — tactile and instant gratification, to name a few — the convenience of on-the-go browsing and in-the-moment purchasing…

Modifying for Mobile: What Your Mobile Shoppers Want
June 4, 2018 at 4:42 pm

Shoppers today are more obsessed with their phones than ever before. According to a study from Statista, the average U.S. consumer spends over 2.5 hours on their mobile device daily. Whether that time is spent on social media, texting or browsing the web, mobile has completely transformed consumers’ expectations. Even as the popularity of mobile shopping…

Google Prioritizes Mobile Page Speed: Here’s What E-Commerce Retailers Need to Know
June 4, 2018 at 9:37 am

As consumers continue to shift toward mobile shopping, e-commerce retailers must take a hard look at site performance to remain competitive. And speed really does make all the difference, as 53 percent of mobile shoppers abandon websites after just three seconds of load time. If that’s not enough motivation, ​mobile ​page-load speed will soon impact organic…

Why Digital Real Estate is the Best Way for Brands to Grow
May 24, 2018 at 10:08 am

Despite the flashy “Retail Apocalypse” headlines, the truth is retail is alive and growing. Yes, some legacy retailers are struggling to adapt to the tidal wave of new technology and consumer demands that define today’s retail market, but innovative retailers are embracing technology to create exciting experiences, which are attracting new customers and allowing them…

Learning From the Holiday Season, Part 2
May 18, 2018 at 9:09 am

This is part two of a three-part series. You can read part one here.  Mobile commerce, whether on a dedicated app or a responsive website, has redefined the shopping habits of millions of consumers. As this channel becomes more critical than ever for retailers, Astound Commerce’s Mobile Matters report takes a look at the state…

How Retail is Transforming in a Mobile-First World
May 15, 2018 at 1:10 pm

Years ago, the biggest debate in retail was “bricks vs. clicks.” It was assumed that shoppers would either buy in a physical store or online. Today, mobile devices have completely upturned that either/or paradigm. There's now fluidity in how consumers are shopping, and a variety of touchpoints they're using along their purchase journeys. Physical stores…

Analyzing Mother's Day Retail Spending
May 11, 2018 at 1:40 pm

In this week's episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Mother's Day retail spending, including online vs. in-store shopping, and the product categories primed to see big sales.