Marketing

As millennials (those aged 17-34) get older, their spending power will increase. It’s projected that this generation will collectively spend more than $200 billion in 2017, and $10 trillion in their lifetimes. Because of this, it’s increasingly important for brands to engage with and understand millennials. And good news: millennial habits make it a bit easier…

Amazon.com officially launched its Black Friday Deals Store, now through Dec. 22. In addition to offering new deals as often as every five minutes, Amazon is also featuring “holiday gift guides” to help shoppers find gifts without all the guesswork. Prime members are also eligible for additional deals, such as two-day shipping on more than 30 million…

Holiday shopping in 2016 will be bigger than ever, but will it be better? There are a series of emerging retail trends that are destined to become mainstream this season thanks to increasing competition, promotional addiction of retailers and shoppers alike, and unsustainable direct price competition.

Election Day is putting holiday shopping in a holding pattern as consumers wait to see whether Hillary Clinton or Donald Trump will become the next president. A National Retail Federation survey found that 43 percent of respondents said the uncertainty was prompting them to be more cautious with their spending. However, according to the same…

Visa Inc. processed over 100 billion transactions in 2015 with a total volume of $6.8 trillion. Visa's customers range from older boomers all the way to young Gen Z-ers. So, how does the company market to this wide consumer base? Lara Balazs, SVP, head of North America marketing for the company, explains how Visa uses imagery on mobile phones to stand out to customers.

The fall can be a frightful time for retail marketers, as they are hounded by demands of campaign planning and preparation to ensure

Target Corp. is looking to attract more Hispanic customers this holiday season. The company said it’s increasing spending on Spanish-language television ads by 67 percent, and taking Hispanics into account in its general marketing strategy. In the past, Target had a separate marketing plan for Spanish-speaking customers. According to Kantar Media, Target spent about $9.1…

One of Germany’s biggest supermarket chains is coming to the U.S. to see if its unique model can find success here. Lidl is a grocer known for competitive prices and private labels, and it plans to expand along the East Coast, from Georgia to New Jersey, by 2018. According to an article on Forbes, Lidl…

After spending months — or in many cases, years — toiling over the many aspects of bringing a product to life, it’s every retailer’s dream for that product to be adopted by consumers with hefty enthusiasm for their business. In the past, this excitement was likely to build gradually over time through word-of-mouth endorsements or…

Jamie Gutfreund, global CMO at the digital agency Wunderman, joined a panel of experts at the DMA &THEN conference to discuss what's "next" in marketing. Taylor Knight, associate content editor for Target Marketing, sat down with Gutfreund to pick her brain about what she thinks is the next big thing in marketing and how Gen Z is changing the marketing landscape.