Marketing

Santa and his elves work year-round making sure all the good girls and boys get the Christmas gifts they desire. Lands’ End is embracing that spirit of Old Saint Nick, giving shoppers the opportunity to become Santa for a day for the company’s feel-good holiday 2016 campaign. “We’ve always embraced the spirit of giving,” explains…

Retailers spend millions of dollars creating in-store marketing displays to help shoppers find items. However, these marketing efforts are worthless unless shoppers notice them. Real-time eye-tracking research can add a new dimension to efforts to design effective brand or retailer in-store marketing materials. When it Comes to Signage, Bigger is Usually Better While certain design…

In episode 64, Total Retail's Executive Editor Joe Keenan interviews Sarah Landsman, senior director, brand strategy and eye care marketing for LensCrafters, a Luxottica Retail brand, about LensCrafters’ marketing campaign, See.Good.Daily, which helped to drive awareness of contact lenses and daily disposables for LensCrafters. Landsman explains how the campaign was constructed to reach its target demographic,…

Being a chief marketing officer is an exhilarating experience — it's a lot like running a triathlon and then following it with a base jump. Not only do you play an active role in building a company and brand, but the decisions you make have direct impact on the company’s business outcomes for years to…

Patagonia announced yesterday it will donate 100 percent of its Black Friday sales — estimated to be well over $2 million — to grassroots environmental groups. The donations will come from sales at both its 80 global stores and Patagonia.com on Black Friday. The move isn't entirely out of character for the brand. Patagonia already donates 1…

In this interactive webinar, industry thought leaders will touch on best practices and last minute tricks to improve holiday sales.

West Elm announced this week that it will be opening a boutique hotel in Portland, Maine, the retailer's sixth such property scheduled to open in the next two-and-a-half years. Other hotels are scheduled for Detroit; Minneapolis; Savannah, Ga.; Oakland, Calif.; and Indianapolis. The hotels will essentially serve as massive showrooms for the furniture and home…

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

In episode 60 of Total Retail Talks, Christopher Wu, co-founder and CEO of Paper Culture, an online retailer that offers modern design and sustainable products, including stationery, wedding invitations and wall decor, talks about the growth of the business, and in particular how a commitment to environmentally friendly products and attracting millennials to the brand…

Yes, you read that headline right. Luxury retailer Neiman Marcus is selling collard greens for $66, plus shipping. While known for the opulent gifts in its holiday gift guide, including the likes of his and her Island Cars for $65,000, and trips to Europe for $700,000 for you and eight of your closest friends, this particular…