Marketing

Over 50 percent of adults in high-income households (earning $200K or more per year) are willing to switch brands in order to — wait for it — use a coupon? And 47 percent of consumers are likely to switch brands within 24 hours of receiving bad customer service. In this day of promotion, price sensitivity…

The traditional thinking has been to look at in-store success to determine an e-commerce and m-commerce strategy. However, by evaluating successful e-commerce and m-commerce strategies, brick-and-mortar retailers can create a seamless shopping experience and help meet consumers’ ever-heightening expectations. Brick-and-mortar stores are evolving as consumers expect a more compelling and personalized customer experience. While online…

Retail products are a home run for influencer marketing. Non-name brands that have their products portrayed seven times in an Instagram user's posts over the course of six months garner 84 percent brand recall from that user’s followers. Placing your brand within content on an ongoing basis is the best way to attract consumers. Your…

To many who “grew up” in digital marketing, I look old. (Even to me, I look old these days.) For the record, I'm a marketer who is in my 50s. However, despite that, I'm NOT a marketing dinosaur. All you young guns in digital, don't count us old-school marketers out. It was our generation that…

Warby Parker, known for its low-cost designer eyeglasses, has partnered with video game culture site Kill Screen to promote a new, limited-release pair of glasses and a video game to accompany them. Worbs is the game, and it's bound to help you procrastinate. The game's objective is to "match similar colored marbles in a bowl,…

Here’s the second of six profiles of retail industry game changers. Today’s interview is with Luke Sherwin, co-founder and chief creative officer of Casper, a mattress delivery company. (Here's profile one, Meaghan Rose, Rocksbox.) Total Retail: Where did you get the inspiration to launch your company? Luke Sherwin: In 2013, we observed people beginning to…

Having digital intelligence and acting upon is only part of the equation. Equally important is measuring the impact of actions taken.

In episode 49 of Total Retail Talks, I interview Jamal Robinson, founder and president of DESIAR. DESIAR is an online retailer of handcrafted wooden sunglasses that was founded in a college dorm room. Robinson talks about the brand's journey as well as his personal goals for growing the business.

It's called Apple, not the Apple Store. The Cupertino, California company has decreed that its chain of retail stores will now only be referred to thusly in what seems to be part of an ongoing attempt to rebrand its stores from shopping destinations to community gathering places. Apple's new flagship store in downtown San Francisco…

The U.S. Olympic team isn't the only entity feeling the sting of the recent Ryan Lochte controversy. Following news that the Olympic swimmer fabricated a story of getting robbed at gunpoint in Rio de Janeiro, images of the athlete have quietly disappeared from the Ralph Lauren Olympic apparel page on its site and allegedly from some Macy’s brick-and-mortar stores. Total Retail's…