Marketing
Itโs among the most frustrating parts of retailing: You built a strong assortment plan. Great product mix. Good margin. Customer response is better than you had hoped for. You're ready for an outstanding selling season. Yet the allocation process drops the ball. Too many large dresses in store A while the racks are empty inโฆ
Remember the last time you entered a department store and were hailed with a warm greeting by a store associate? Certainly that created a positive influence on your feeling toward the store. The same is true in email marketing. Not only do welcome emails give you the opportunity to offer a warm handshake, but alsoโฆ
There are many exciting facets of mobile that open up worlds of opportunity for customer and business expansion for retailers. And while mobile marketing is still just scratching the surface, one strategy is sure to become more in focus for retailers in 2017: location-targeted marketing. What is Location-Based Marketing? It sounds like something from theโฆ
Often times, when running a small business, there's no budget to hire a marketing department, a PR team, an operations team, etc. It all falls onto your lap as a small business owner. How do you make sure you're being the most productive with your time and creating strategies that work to grow your company?โฆ
As 2016 ends, retail marketers and senior executives will take a long, hard look at their companyโs margins over the last year, goals that were attained, best practices that worked and strategies that didnโt โ all in an effort to reprioritize and gear up for success in the New Year. Retailers should always keep inโฆ
The holiday season is in full swing. All the email campaigns youโve spent the last weeks and months planning and proofing for are scheduled and starting to mail. The orders are (hopefully) stacking up and readying to ship. However, itโs not quite time to relax; this is the time to be vigilant. While consumers areโฆ
Visual content (e.g., photos and videos) has become an expected part of the path to purchase for consumers. Visual information can play a big role in building trust and influencing customer behavior. Here are five tips for brands and retailers looking to better attract and convert shoppers by leveraging user-generated visual content:
The Los Angeles city attorneyโs office has sued four retailers, alleging deceptive advertising that it says misled shoppers into believing that thousands of products were on sale at a hefty discount. The retailers โ J.C. Penney, Sears, Kohlโs and Macyโs โ falsely advertised high โlistโ or โregularโ prices on merchandise that was never actually for sale at thatโฆ
The yearโs most exciting promotional period has extended to fill almost the entire month of November as Black Friday, Small Business Saturday and Cyber Monday converge. Itโs more important than ever for retailers to execute strong, timely and effective digital marketing strategies during this critical selling season. But how can small independent retailers get theirโฆ
In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmentingโฆ