Marketing

What Social Distancing Means for Retail Marketers
April 8, 2020 at 11:53 am

The past few weeks have been filled with global uncertainty, and the retail industry has been heavily impacted since the national state of emergency was declared on March 13. Despite the recent industry turmoil, Listrak data from the two weeks following the declaration shows that overall e-commerce sales have jumped 31 percent year-over-year, demonstrating a…

The New New Normal
April 7, 2020 at 12:44 pm

Sigh, the old days when your only problem was the retail apocalypse. The coronavirus will be far more challenging to retailers, at exponentially faster speed. If you’re like me, you’re probably sick of hearing about infection rates and mortality. Let’s focus on what comes next, and what I would do if I were in your…

Truth in Advertising in the Age of Coronavirus
April 7, 2020 at 12:28 pm

Here's an update to my last post about marketing automation in a time of crisis: Some of you have made adjustments to your automated emails and funnel-triggered messages, but frankly many have not. For example, Ruby Tuesday offered me a dine in buy one, get one (BOGO) offer. (To the restaurant chain's credit, I was…

4 Marketing Problems Multilocation Retail Brands Face ... And How to Solve Them
April 7, 2020 at 12:01 pm

The questions that keep multilocation retail marketing executives up at night have evolved alongside the number of new technologies and marketing channels used to reach consumers. One of the biggest struggles is how to best execute highly targeted marketing campaigns to customers across hundreds or thousands of very unique communities where the brand’s retail locations…

How to Ensure Your COVID-19 Communications Are Effective
April 3, 2020 at 4:02 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail titled, “Retailers: Are Your COVID-19-Related Communications Effective? Here’s How to Tell,” authored by John Landsman, manager of research analytics at SparkPost. The article discusses how during this time of crisis retailers are in…

How Cover FX is Communicating With Customers and Employees During COVID-19
April 3, 2020 at 3:53 pm

Women in Retail Leadership Circle (WIRLC) recently held five Virtual Lounge sessions on Facebook Live with industry experts to learn more about how organizations and leaders are evolving their communication strategies and business operations in light of the COVID-19 global pandemic. During one of the sessions, WIRLC Co-Founder Melissa Campanelli chatted with WIRLC Board Member Emily Culp, CEO of Cover FX, about the makeup and skincare brand's communications strategy during the health crisis.

How Peak Design is Adapting to COVID-19 and Giving Back
April 2, 2020 at 5:10 pm

In this video, Editor-in-Chief Joe Keenan interviews Adam Saraceno, chief marketing officer at Peak Design, a retailer of high-quality travel and photography bags and photography equipment. Saraceno discusses how Peak Design is adapting to the economic downturn brought on by the COVID-19 outbreak, the brand's communication strategy with customers in a time of crisis, and how…

A New Creative Direction: COVID-19’s Lasting Impact on Digital Advertising
March 27, 2020 at 9:13 am

Across the global economy, every individual is being rocked by the impact of COVID-19. As the U.S. federal government weighs stimulus packages, retailers are highly focused on making decisions regarding employee and customer safety, store closures, brand communication, and improving efficiency of all marketing channels. In uncertain times, one of the few things we can…

Voice Commerce and the Retail Revolution
March 19, 2020 at 4:35 pm

The year is 1962, in (probably) rainy Seattle, during the World’s Fair. Attendees marvel at the newly built, and now iconic, Space Needle, while learning about Boeing Aerospace Company — headquartered in Seattle — and the technology fueling the Space Race with the former Soviet Union. Then, after turning a corner, the Shoebox catches a…