Marketing

Cross-Channel Marketing for Retailers: What’s Working and What’s Not
March 6, 2024 at 10:12 am

Cross-channel marketing should attract new customers and deepen relationships with the ones you already have. As a marketer in the retail industry, your cross-channel marketing campaigns should create a cohesive, consistent customer experience that feels relevant and seamless. The question is, do you have the right technology and tools to achieve that? MoEngage surveyed more…

Step Into the Future of Retail Media: Key Tenets to Scaling a Creative Workflow
March 5, 2024 at 10:28 am

Want to build your own retail media empire? Or at least figure out a way to manage your advertisers seamlessly to keep your stress low and your ability to scale high? Retail media is growing fast. To make the most of that momentum, your advertisers have specific, evolving expectations about what working with you will…

How Anthropologie is Marketing to the Next Generation of Consumers
March 4, 2024 at 4:39 pm

In episode 442 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Elizabeth Preis, global chief marketing officer at Anthropologie, a unique, full-style lifestyle brand in the URBN brands portfolio. Listen in as Preis discusses the evolution of Anthropologie's marketing approach over the past few years (0:55), customer overlap between the brand's physical and digital channels…

Why Kurt Geiger Scrapped its In-House Marketing Solution for Wunderkind’s Guaranteed Outcomes
February 27, 2024 at 1:33 pm

After nearly a decade of reliance by marketers, traditional retargeting tactics like third-party cookies are going away. But when one door closes, another opens. Marketers interested in better understanding customer needs and preferences in order to provide more personalized and compelling offers are turning to identity solutions as not just a replacement for third-party cookies,…

How SMBs Can Cater to Every Generation of Shoppers
February 26, 2024 at 10:03 am

For small businesses, resonating with as many potential customers as possible is a unique but critical task. With limited resources and more targeted product offerings, SMBs need the right plan and tools in place to effectively reach different demographics and drive sales year-round. Shopping journeys and preferences look different across generations, and retailers looking to…

Curacao's CMO on Brand Expansion Through Community Empowerment
February 19, 2024 at 4:39 pm

In episode 440 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ariela Nerubay, executive vice president and chief marketing officer at Curacao, a department store chain and retail lender that services underserved U.S. communities on the West Coast. Listen in as Nerubay provides an overview of the company (0:50), discusses the services and products provided…

In-Store Engagement is Increasingly Personalized. Privacy Should Be at the Heart of it
February 8, 2024 at 11:37 am

As we move further into 2024, the in-store retail landscape continues to shift from transactional spaces to powerful mediums for engaging and communicating with consumers. This shift presents a pivotal opportunity to redefine the dynamic between brands, retailers, and consumers. Retailers are looking to invest in physical enhancements to stores to personalize customer experiences further.…

Why Brands Should Add Private Messaging to Their Marketing Mix
February 7, 2024 at 2:49 pm

Truly connecting with customers and meeting their expectations is hard these days. Channels that were once effective are in decline. Customers are growing immune to the ads, emails and cluttered news feeds they see each day. Data privacy restrictions are making it harder to gather actionable data on those customers. These are all challenges that…

Addressability is the Antidote to Ad Fatigue
February 7, 2024 at 10:18 am

Gone are the days when a catchy jingle or clever billboard held sway over consumer attention. Today, the shopping experience is a digital dance, one where brands must learn the measures delicately and efficiently to avoid stepping on toes and wasting money. In an era when digital advertising has become increasingly pervasive, the challenge for…

How CVS Media Exchange Creates Connected Experiences for Customers and Brands
February 6, 2024 at 4:15 pm

While at NRF 2024: Retail's Big Show in New York City, Editor-in-Chief Joe Keenan spoke with Parbinder Dhariwal, vice president and general manager at CVS Media Exchange, CVS Health's retail media network. Dhariwal provides an overview of the retail media arm of the CVS business, including the benefits it brings to both third-party brands and…