Marketing

Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs are still measured according to traditional metrics like clickthrough rates and impressions. However, just as retailers embraced a new model when they added data monetization and publisher functions to their strategy to create RMNs, pioneering retailers…

In episode 498 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isha Nicole, senior vice president of creative and marketing at Boot Barn, America's largest western and workwear retailer. Tune in as Nicole provides an overview of Boot Barn and her role (1:20) as well as discusses the rise and influence of Americana style (2:15)…

The holiday season grabs the spotlight, but for CPG marketers, the real growth opportunity might be in the weeks that follow. The period between Christmas and mid-January, what some retailers call the “fifth quarter,” is often overlooked. The advertising pullback after Dec. 26 creates space for brands that are prepared to seize the moment. Those…

In episode 497 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rene Federico, head of marketing for the U.S. at Primark, a global  fashion retailer founded and based in Dublin, Ireland. Listen in as Federico discusses Primark's growth in the U.S., focusing on marketing strategies to support this expansion (2:25). She details her role at…

The $472 billion global retail luxury market faces an interesting tension. Shoppers crave the kind of deeply personal experiences that artificial intelligence makes possible, yet they’re cautious about how much data they share. Once loyalty was all about collecting points or signing up for discounts; now it's something more emotional. People don’t want to be…

This holiday season, the boldest campaigns won’t come from celebrities or brand spokespeople. They’ll come from customers. Shoppers are scrolling faster, comparing deals in real time, and increasingly skeptical of polished creative. What they trust are the voices of real people sharing their thoughts and opinions on your products and services. The numbers make clear…

The golden quarter is crunch time for consumer-facing marketers. With so much spend and limited media space, it’s easy to get muscled out of a target audience’s mindshare. If marketers can’t outspend their competition, however, they can outsmart them by identifying holiday shoppers and messaging them at the times when no one else is thinking…

While professional sports teams vie for championships with millions watching, a quietly intense competition is taking place now and throughout the holidays across retail media. Commercial potential and consumer intent are high, but captivating attention and driving conversions is more competitive than ever. Indeed, according to Emarketer, global retail media ad spend is projected to…

The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They expose the strengths and weaknesses of every system a retailer relies on. When traffic spikes and customer behavior shifts hour by hour, you see very quickly whether your data foundation is built to keep up or…

In the artificial intelligence era, marketers are experiencing a compounding curve of change. New channels emerge, and platform owners like Apple or Google change the game with their latest release. At the same time, new legislation and evolving regulations require greater oversight. The result is that tactics marketers may have counted on last year or…