Challenges for Retailers When Building Retail Media Networks
November 29, 2022 at 4:24 pm

E-commerce exploded during the pandemic, growing by 50 percent in just a couple years. This incredible growth came hand-in-hand with an increase in retail media networks (RMNs), which help retailers grow their online advertising business and allow brands to put their product ads right in front of online shoppers who may be looking for a…

How Retail Media Networks Are Driving Results Amidst a Looming Recession 
November 28, 2022 at 3:32 pm

Talks of an impending recession have brands scrutinizing marketing costs more diligently. Retailers are also seeking ways to bolster the bottom line as consumers tighten their grips on their wallets. Amidst the ongoing recessionary pressure, data collaboration, specifically retail media networks (RMNs), has become increasingly popular for its ability to help brands gain insights on…

How Brands Can Get the Most Out of Their Retail Media Strategies
November 21, 2022 at 8:53 am

Retail media networks (RMNs) have been dominating the e-commerce conversation as retailers look for new revenue streams amid increasing margin pressure, inflation and ongoing supply chain challenges. These networks serve as a kind of digital end-cap display for brands, giving them a way to optimally position their products on a website for easy discovery —…

How Not to Feel the Pinch From the Digital Grinch This Holiday Season
November 17, 2022 at 1:10 pm

Just like that, the holiday season is upon us. For brands everywhere, it's time to promote your gifting offering. This season will pose new challenges with rising media costs, shifting consumer sentiment, and declining digital measurement capabilities post Apple ATT. However, this year also presents new opportunities with consumers looking to celebrate a true post-pandemic…

How Marketers Can Gather Zero-Party Data Through Promotions
November 17, 2022 at 11:51 am

Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the potential value of deal-based marketing. During the past…

The Complete Guide to Live Shopping
November 9, 2022

The all-inclusive, step-by-step playbook with tips, best practices, and use cases to help you implement a live shopping strategy that profits.

3 Data-Powered Recommendations for Marketers When Navigating the 2022 Holiday Shopping Season
November 8, 2022 at 12:08 pm

Data will play an instrumental role for marketers this holiday season. With ongoing issues like excess inventory, supply chain bottlenecks, and the impact of rising prices on consumers, the 2022 holiday shopping season is requiring marketers to adjust to a challenging ecosystem to reach the right customers and make the most of every moment. Real-time…

Changing Seasons: How Brands Can Ensure Their Messaging is Event-Specific
November 8, 2022 at 10:20 am

Thanksgiving and the holiday season is just around the corner. In a chaotic and ever-changing world, fixed calendar events like these provide predictable and unifying anchor points. No wonder, then, that so many marketing plans are now seasonal. Retailers are once again preparing campaigns and promotional events against a new set of seasonal tentpole events.…

Make the Most of Limited Holiday Budgets With Out-of-Home Advertising
November 3, 2022 at 11:36 am

It may be fall but advertisers are already in a mad dash to reach consumers for the upcoming holiday season. Unfortunately, inflation and supply chain issues have thrown shopper behavior and budgets into unpredictable territory. Furthermore, advertisers face high costs and big shifts in the effectiveness of broadcast and digital advertising mediums. Out-of-home (OOH) advertising…

How to Effectively Communicate the Big Ideas That Set Your Business Apart From Other Brands This Holiday Season
November 3, 2022 at 11:12 am

With unprecedented global economic challenges, retailers should dedicate their efforts and resources to what they can control during the upcoming holiday season. In the previous year, the retail sector achieved a 16 percent growth driven by various factors. For instance, the stabilizing job market and government stimuli boosted discretionary income, thus supporting consumers' purchasing potential.…