Marketing

How Crocs and Claire's Became Cool Again
January 24, 2024 at 4:25 pm

Anyone in retail knows that brands sometimes have to reinvent themselves in order to remain relevant and — for lack of a better word — "cool" to consumers. At the National Retail Federation's Big Show last week, executives from two well-known brands, Claire's and Crocs, shared how their companies overcame setbacks and charted a new…

New Black Friday Marketing Report Shows Consumers Still Love Email and SMS
January 18, 2024 at 12:56 pm

With Black Friday and Cyber Monday behind us, it’s a good time to assess how different marketing channels performed through another record-setting BFCM shopping period and what this can tell us about consumers’ shopping habits in 2024. Looking at Omnisend’s recently released BFCM marketing report, which analyzed over 2.5 billion marketing emails, 29 million SMS,…

Harnessing the Power of Advertising in an Unsteady Economy
January 17, 2024 at 8:42 pm

At times of economic uncertainty, retailers look closely at costs to ensure they're spending efficiently. Because of how difficult it is to truly assess return on investment, many cost-conscious business leaders cut advertising dollars early and often. While this tends to be a first line of defense against economic headwinds, it's not the most effective.…

Measuring the Impact of Holiday Sales on Small Businesses
January 17, 2024 at 8:24 pm

The holidays are big business. That’s not going to come as a shock to anybody — but just how important are they to America’s economy? The latest figures from Adobe Analytics show that from November 2023 to December 2023, Americans spent more than $222 billion shopping online. That activity was largely driven by an increase…

Walmart's CMO Outlines 3 Key 2024 Initiatives
January 11, 2024 at 7:49 pm

In a keynote presentation at the ICR Conference in Orlando, FL earlier this week, William White, senior vice president and chief marketing officer, Walmart U.S., detailed three key marketing strategies for the retailer in the new year. Each of the three initiatives support the marketing team's goal of making Walmart a place where people want…

How UGC Can Ease Your Biggest Visual Marketing Pains
January 10, 2024 at 11:03 am

For e-commerce marketers, the demand for fresh, high-quality visual content is relentless. In addition to your website, you need visuals for display ads on multiple channels as well as on organic and paid social. Not only has this content got to stand out from your competitors, but it needs to be continually refreshed to keep…

The Renaissance of Creative Messaging in a Post-Cookie World
January 10, 2024 at 10:16 am

Every industry, including retail, is feeling the effects of moving away from the reliance on third-party cookies. However, this shift is also bringing us back to the essence of marketing — making content that audiences really connect with emotionally. It’s not just a challenge; it’s an opportunity for retail marketing to have a total creative…

Retail Media Networks: Leading the ‘Always On’ Revolution in 2024
January 10, 2024 at 9:56 am

Programmatic advertising is transforming, with retail media networks (RMNs) leading the charge. RMNs leverage first-party data to gain a deeper understanding of their shoppers and maximize the value of programmatic advertising. In the dynamic retail landscape, 2024 promises to usher in a transformative era with the ascent of "always on" retail media solutions. RMNs will…

The Big Idea is Broken. Welcome to 'Weirdvertising'
January 9, 2024 at 2:06 pm

Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for…

Identity Resolution is Holding Marketers Back From Better Performance
January 8, 2024 at 5:55 am

There's a near obsession with achieving the 360-degree customer view. With a single, centralized customer record, marketers believe they can achieve their dreams of perfectly orchestrated marketing across channels. Customer data platforms (CDPs) are typically the system of choice, serving as the global ID or ID of record. Identity resolution has become a key part…