Marketing

Google Delays Cookie Deprecation Date Once Again
April 25, 2024 at 5:09 pm

Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023 and then delayed it again to 2024. In its latest postponement, Google said in…

Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding
April 23, 2024 at 8:04 pm

In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like…

Love.com's CMO on Tapping Into the Conscious Shopping Trend
April 22, 2024 at 2:19 pm

In episode 449 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews John Agnew, chief marketing officer at Love.com, an online marketplace focused on sustainable, healthy products and charitable giving. Listen in as Agnew provides an overview of the company (0:55), discusses the conscious shopping trend (1:40), the consumer behaviors Love.com is trying to tap into…

3 Ways Retailers Can Thrive in a Cookieless Era
April 16, 2024 at 10:07 am

Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal,…

Emotion-Informed GenAI: Making Your Marketing Content More Human
April 11, 2024 at 12:30 pm

Emotions are central to how we engage, communicate with, and react to our world, motivating our behavior and deepening our interactions. Brands that lean into the intricacies of human emotions are proven to generate more sales and loyalty. According to McKinsey, 76 percent of consumers reported that receiving personalized communications was a top factor in…

The Official 'Ins and Outs' List for Retail Marketing in 2024
April 10, 2024 at 12:01 pm

As a retail marketer, you’re an inherent trend watcher, which likely means you’ve caught the wave of the viral “ins and outs” lists that took over social media at the start of the year. And as a retail marketer you’re focused on connecting with customers and driving sales online and in-store. Evolving from a personal…

How Sur La Table is Maximizing Paid Media ROI
March 28, 2024 at 4:47 pm

While at Shoptalk in Las Vegas earlier this month, Editor-in-Chief Joe Keenan spoke with Philippe Gagnon, vice president of performance marketing at Sur La Table, a nationwide specialty retailer of cookware, kitchen electrics and bakeware; and Trevor Testwuide, CEO and co-founder of Measured, a media optimization platform powered by incrementality intelligence. Gagnon discusses media measurement…

Playing Games With Your Customers: Gamifying the Shopping Experience
March 27, 2024 at 3:59 pm

Acquiring new customers can cost up to 5x more than retaining existing ones. This puts more responsibility on retailers to find a sustainable way to create a positive, personalized relationship that maintains engagement and inspires repeat purchases. One way to do that? Gamify the customer experience. Put simply, gamification adds gaming elements to non-gaming scenarios.…

5 Challenges Facing Retail Media 
March 27, 2024 at 9:04 am

Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges halting progress on retail media’s potential: 1. Internal Politics and…

ThirdLove's Co-Founder Shares the Brand's Customer Acquisition and Retention Approach
March 25, 2024 at 4:36 pm

In episode 445 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews David Spector, co-founder and chairman of ThirdLove, a women's intimates and lifestyle brand. Listen in as Spector shares the genesis of the company (0:45), his professional background prior to co-founding the company (4:20), his current role at the business (6:10), and how ThirdLove approaches…