Marketing

COVID Puts Agility to the Test for Brands and Their Marketing Teams
June 24, 2021 at 1:50 pm

It's not what happens to you, but how you react to it that matters. This idea attributed to Greek philosopher Epictetus and oft-quoted by sage parents and teachers was put to the test in 2020. Consumer brands and their marketing partners that took this to heart through the shocks, false starts, bad predictions, and lost…

Apple iOS 15 and Privacy Issues: Why I'm Not Worried
June 23, 2021 at 10:29 am

There has been a lot to say by marketers lately about Apple’s latest iOS 15 release and how it will harm, even destroy our digital businesses. In short, if you've been living under a rock, Apple has put consumers in the driver’s seat allowing them to be selective in who they want to be tracked…

Smart Marketing Strategy Has Sock It to Me Dancing its Socks Off
June 17, 2021 at 6:01 pm

From humble but feisty beginnings at an outdoor market in 2004, Portland, Maine-based Sock It to Me has evolved into a mighty (and way talented) team of 40-plus employees creating over 400 original designs and servicing over 4,000 wholesale accounts as well as its own web store. Its growth has been fueled by its unique…

The Importance of Social Proof Marketing in Today’s Shopping Environment
June 16, 2021 at 5:49 pm

In today’s digital-first environment, people use different forms of social proof to inform almost every decision they make, and shopping is no exception. In fact, 66 percent of shoppers look for social proof before making online purchases. By definition, “social proof is the influence that the actions and attitudes of the people around us (either in…

How Retailers Can Reach Consumers During 'In the World' Moments
May 28, 2021 at 9:52 am

Following a year when being inside the home was synonymous with the terms “lockdown” and “social distancing,” consumers are finding themselves more eager to be away from home. When consumers get out, they're engaged and active, offering an ideal state of mind to be receptive to an advertiser’s messaging. Therefore, reaching consumers out in the…

3 Ways Retailers Can Usher in the Age of Personal Commerce
May 27, 2021 at 12:11 pm

It’s been over a year since store-first brands suddenly found themselves on the same digital playing field as pure-play direct-to-consumer (D-to-C) brands for the first time in history. One of the many things we learned from this unintentional experiment is that brands that once generated up to 85 percent of their revenue offline simply weren’t…

The Importance of Having an Effective Digital Marketing Strategy
May 24, 2021 at 7:01 pm

How effective a digital marketing strategy is will often be the difference between the success of a modern business and its downfall. Like anything that requires forward thinking, the more preparation and detail that can be put into these strategies the better. Digital strategies require the setting up of business goals and the initiation of…

The Code of Marketing Success
May 20, 2021 at 5:57 pm

More than a decade ago, Forbes proclaimed "The QR Code is dead. Long live the QR Code!" which feels even more relevant today, if you can believe it. Over the years, marketers have had an on-again, off-again love affair with these two-dimensional codes. What was once seen as a way to connect the digital and…

How an Online Retailer is Bracing for a World After IDFA
April 19, 2021 at 6:37 pm

Since the first announcement in June 2020, online retailers have been preparing for the upcoming changes in IDFA tracking. Preparing for this has been a grueling process at times, where retailers must ensure that every aspect of their business is enabled to continue operations without significant risks to business once the upcoming iOS14 tracking changes…