Marketing

If there’s one thing marketers love, it’s a shiny new object. Today, it’s longer TikTok videos outperforming their bite-sized predecessors. Tomorrow, LinkedIn posts humming along in deafening noise. However, trends have a funny way of swinging like a pendulum — what’s “in” today becomes passé tomorrow. And in this dizzying back-and-forth, the real question is:…

Within retail organizations, the legacy silos that once existed between store teams and digital teams have all but vanished in a post-pandemic reality, with one notable exception: Today’s merchant and retail media teams are locked in a tug-of-war over promotional real estate within stores. These merchant and retail media silos can be just as counterproductive…

In retail, staying ahead requires more than just a strong brand. It demands a commitment to innovation, customer understanding and data-driven decision-making. ViX Paula Hermanny, a growing luxury swimwear brand, recently demonstrated how strategic marketing powered by data can elevate brand positioning and bring a wave of success. With a focus on high-value customers and…

The world of small business is always evolving, but in 2025, the latest wave of new entrepreneurs is navigating a particularly tough landscape with a mix of optimism and resilience. The latest report from Constant Contact, Small Business Now: Growth in Motion, reveals insights from over 1,600 small business owners across the U.S., UK, Australia,…

Retailers meticulously plan for the holiday shopping season, curating inventory, running targeted promotions, and preparing for increased customer demand. However, a lucrative opportunity that often flies under the radar is tax season. Every year, millions of consumers receive tax refunds. With extra cash in hand, shoppers enter a period of increased discretionary spending, making tax…

While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to speak with Talia Bianchi, head of marketing and content at City Beach Australia. Bianchi provides an overview of the Australian apparel brand, why the U.S. market was a key priority in its global expansion plan, and…

Contrary to popular belief, retail media isn't a panacea for all retailers. Without the ability to leverage CPG brands by way of shelf space, promotions, e-commerce placements, and more, retailers should not have a false sense of the opportunity that cobbling together a small screen network may bring. Unless there's already a clamoring by CPG…

The U.S. omnichannel retail media advertising expenditure is projected to reach nearly $130 billion by 2028, accounting for almost a quarter of total media ad spend. As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025. Brands Venturing Beyond Traditional Categories Non-endemic retail media are partnerships that…

At this year’s Shoptalk conference, retail media was an absolute top-line focus. The latest industry studies tell us that retail media spend is on track to increase by 88.5 percent through 2028, evolving into a $97.91 billion marketplace. That’s how eager advertisers are to take advantage of the value they see in retail media networks (RMNs).…

Simple, one-time transactions contribute to revenue and the bottom line. More importantly, sustained customer relationships optimize lifetime value, which a brand can build by following the Marketing Rule of 7. The Marketing Rule of 7 is a simple yet powerful strategy based on the concept that consumers need to encounter a brand’s message at least…