Marketing

The Federal Trade Commission (“FTC”) is set to release an updated version of its Guides for the Use of Environmental Marketing Claims this year. These “Green Guides” — which haven't been updated in over a decade — do not have the force of law but provide marketers with guidance on how to make properly substantiated…

When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over 2,000 U.S. consumers were asked about traits that described the…

In episode 40 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Maigari Jinkiri, vice president of business development at Celebrus, a customer data and fraud prevention solution. Listen in as Jinkiri provides an overview of the business and how it works with retailers (0:45), his professional background that led him to recently join Celebrus…

Cross-channel marketing should attract new customers and deepen relationships with the ones you already have. As a marketer in the retail industry, your cross-channel marketing campaigns should create a cohesive, consistent customer experience that feels relevant and seamless. The question is, do you have the right technology and tools to achieve that? MoEngage surveyed more…

Want to build your own retail media empire? Or at least figure out a way to manage your advertisers seamlessly to keep your stress low and your ability to scale high? Retail media is growing fast. To make the most of that momentum, your advertisers have specific, evolving expectations about what working with you will…

In episode 442 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Elizabeth Preis, global chief marketing officer at Anthropologie, a unique, full-style lifestyle brand in the URBN brands portfolio. Listen in as Preis discusses the evolution of Anthropologie's marketing approach over the past few years (0:55), customer overlap between the brand's physical and digital channels…

After nearly a decade of reliance by marketers, traditional retargeting tactics like third-party cookies are going away. But when one door closes, another opens. Marketers interested in better understanding customer needs and preferences in order to provide more personalized and compelling offers are turning to identity solutions as not just a replacement for third-party cookies,…

For small businesses, resonating with as many potential customers as possible is a unique but critical task. With limited resources and more targeted product offerings, SMBs need the right plan and tools in place to effectively reach different demographics and drive sales year-round. Shopping journeys and preferences look different across generations, and retailers looking to…

In episode 440 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ariela Nerubay, executive vice president and chief marketing officer at Curacao, a department store chain and retail lender that services underserved U.S. communities on the West Coast. Listen in as Nerubay provides an overview of the company (0:50), discusses the services and products provided…

As we move further into 2024, the in-store retail landscape continues to shift from transactional spaces to powerful mediums for engaging and communicating with consumers. This shift presents a pivotal opportunity to redefine the dynamic between brands, retailers, and consumers. Retailers are looking to invest in physical enhancements to stores to personalize customer experiences further.…