Marketing

For retailers that have spent years or decades building up their businesses, stores have been shaped into castles — absolute domains where the retailers are able to control the infrastructure through a complete understanding of what, when and how they sell. Endcaps, wobblers, shelf talkers and other essential tools shaped what we can now consider…

Current economic factors mean marketers must use their shrinking budgets wisely. Yet brand marketers continue to waste about 25 percent of these precious dollars because they’re not effectively using the correct data or insights to best understand their customers and unengaged audiences. The Most Prominent Mistakes Marketers Are Making “The definition of insanity is doing…

It may seem early to think about the retail holiday season, but now is the perfect time to start planning for the busiest time of year. Despite concerns about rising interest rates and inflation, the National Retail Federation (NRF) reports that U.S. retail sales grew 5.3 percent during the 2022 holiday season. Many experts anticipate…

In episode 399 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Repicky, senior vice president and chief brands officer at Tailored Brands, a leading omnichannel retailer featuring brands Men’s Wearhouse, Jos. A. Bank, Moores, and K&G Fashion Superstore. Listen in as Repicky provides an overview of the Tailored Brands portfolio and his role within the…

If it seems like retail media is at the top of every retailer’s tech wish list recently, it’s because it is … or at least it should be. As advertising trends shift from in-store to digital, and customers rely more on their smartphones to inform their purchasing decisions, retailers need to focus on tools and…

Winning at retail is more important than ever today. With an expected one in four media dollars being spent in retail media by 2026, building a thriving sales practice is critical. Sales can no longer be solely about selling tactics or product capabilities; instead, it must center around building trust and educating potential brand advertisers…

E-commerce is gradually becoming the preferred shopping medium for consumers. In 2023, nearly 21 percent of purchases are expected to happen online, amounting to more than $6.3 billion in total spending. Today’s shoppers can do almost anything on a computer or mobile device: collaborate with co-workers, buy groceries, and even purchase a new car. As…

In this webinar, we’ll show the difference between the various types of traffic data.

Volatility. It’s been the only constant in brand-consumer relationships since the start of the pandemic. Yet, despite shifting loyalties and evolving shopping behaviors, consumers still want to buy. Their eagerness offers exciting opportunities for beauty and self-care retailers that deliver exceptional brand experiences and connect with customers on deeper levels. Brand experiences are fundamental facets…

When launching or trying to scale their media networks, retailers often neglect to build strategic marketing and communication plans to drive sales and growth. As a result, they're losing opportunities to attract more brands, rise as a thought leader, and scale as a network. A marketing communications team (or agency) plays an essential part in…