Marketing

QVC Debuts on YouTube TV
February 1, 2021 at 5:00 pm

Quarate Retail Group's QVC last week made its debut on YouTube TV, a live TV streaming service with more than 3 million subscribers. YouTube TV is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. QVC is currently the only livestream shopping channel on  YouTube TV, according to Quarte Retail. It now joins YouTube TV’s lineup of…

Meeting Your CPG Brand’s Prospect Where She/He is
January 31, 2021 at 7:35 pm

A common construct for consumer packaged goods (CPG) marketers is to divide the buying cycle into stages: before the store, in the store, and after the store. I've seen countless marketing plans built this way, and the objectives were usually pretty straightforward: Before the Store: Drive awareness and purchase interest. In the Store: Close the…

Two Top Retail Marketing Trends to Know From NRF 2021
January 28, 2021 at 7:24 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discussing an article recently published on Total Retail titled, “New From NRF 2021: Retail Marketing’s Need-to-Know Trends,” authored by Udayan Bose, founder and CEO of NetElixir. The highly anticipated NRF virtual show occurred in mid-January and brought industry leaders together to reflect…

Communication Strategies to Delight Your Customers
January 27, 2021 at 5:24 pm

Communication drives conversion. It moves customers from browsers to buyers, delighting them through each step of the purchase journey when done correctly. In a retail operation, these conversations lead to satisfied customers, those that begin to expect a level of excellence that only you can offer. Communication, though, isn’t always accessible. It takes focus and…

New From NRF 2021: Retail Marketing’s Need-to-Know Trends
January 25, 2021 at 1:36 pm

For the first time in history, NRF Chapter 1 went virtual. The highly anticipated event saw industry leaders reflect on one of retail’s most turbulent years to date. Consumer shopping behaviors changed seemingly overnight: in-store foot traffic shrunk at an alarming rate, e-commerce and mobile shopping trends boomed, and spending habits prioritized needs over wants.…

Catalog and Digital Marketing … The Future is Here Now
January 20, 2021 at 1:55 pm

2020 is a year we will always remember, yet one we would like to forget. It was a year that changed our lives forever. Some have been affected more than others, but we all have a story to tell. People talk about “the new normal,” but what exactly does that mean to retailers and direct…

How Retailers Can Engage Omnichannel Shoppers in 2021
January 20, 2021 at 12:48 pm

Marketers and retailers who have long relied on historical consumer behavior data and trends to guide their omnichannel planning and campaigns are facing a new reality in 2021. The pandemic has not only changed the way consumers shop and purchase products, but also how they choose to engage with brands overall. The biggest change has…

3 Predictions for Retail Marketers in 2021
January 19, 2021 at 12:10 pm

Consumer needs and behaviors are changing rapidly, challenging retail marketers to keep pace with quickly evolving habits and preferences. For example, at the beginning of the pandemic when many airlines were gearing up for the summer vacation travel boom, consumers were shifting their dollars to home goods, loungewear and bread makers, and pausing on airline…